Let’s talk about the sea of sameness.
Where everyone’s pins look the same.
And everyone has the same strategy. Everyones lead magnets blend together.
You wonder why even bother saying it because hasn’t it already been said a million times.
How do you stand out? How do you set yourself apart?
How do you make sure your pins and your lead magnets jump off the page, grab your reader, and literally pull them into your brilliant content.
Let’s start with the truth.
Why are we even swimming in that sea of sameness to begin with?
Well, we’re all taking the same courses that teach the same thing (it worked for others so of course we sign up!)
We’re using the same templates, we’re using the same stock photos, we’re using the same fonts.
And before you ask, I’m not trying to sell you on investing in a ton of stuff that’s going to make your designs stand out.
But I am going to give you quick little system for designing with font– so bare with me.
Sign up for Font Bundles
Font Bundles is my absolute FAVORITE place to get fonts. When people think of having a premium font to use as their brand font, they get nervous they need to drop a ton of money on a fancy font.
Not with Font Bundles. They have tons of free fonts, one dollar deals, daily deals, and massive bundles for wayyy cheap. Any kind of font, any kind of style, they have it. And most importantly, whatever your brand personality is, I guarantee you will find the perfect fit on Font Bundles.
Start a Font Library
I have a folder on my desktop with free fonts. I check out font bundles each week to see what their free fonts and font deals are, and keep the files in that folder. I also give Creative Market a try as sometimes they have good deals (or free fonts) as well.
I set up a font cheatsheet (which you can get in our resource library BTW!). While these fonts are strictly the ones that come on Canva, I often use it to pair premium fonts as well. I simply match the premium script fonts as best I can with the Canva scripts and see which font would look best with it.
However, when you are completely lost it’s best to follow this simple rule: always use just ONE script per design and pair it with a san serif font.
The idea behind the font library is to give you more options for different projects. Most of the time I stick to my brand fonts. However, sometimes when creating a printable or social media image (especially inspirational quotes) I like to branch out to fonts that are complementary to my brand so that ALL my images don’t look identical.
Using a site like Font Bundles is an excellent way to get a large selection of fonts for a very low cost, or even free.
Decide on a Brand Font
Generally, I suggest picking two fonts that look freaking awesome together. You may not be a cursive type person and that’s totally fine, but there are other cool premium fonts out there that are worth considering.
We’re going back to the sea of sameness here. Everyone is using the fonts that come with Canva and Picmonkey. So since everyone is using them, everyone’s pins are looking the same.
But when you add in a font that isn’t typically used, you are taking your design to that next level and you are branding yourself with a cohesive look that is uniquely you.
This is not to say that no one will ever use that font. But bloggers tend to stick so much to “free” that using a premium font will definitely set you apart.
Take a look at some of your favorite bloggers. Chances are they have some kind of font they use all the time. When you see it on Pinterest you just KNOW it’s them without even locating a logo. Some of my favorite examples are The Busy Budgeter, Jo My Gosh, and Brilliant Business Moms.
Again this doesn’t have to cost ANYTHING. Especially if you can grab a free font that you love. I think personally, I spent around $20 for my brand script and the other font, Poppins, I downloaded from Google Fonts. However, if you are using Canva to create your designs, you will need to upgrade to Canva for Work for the ability to upload your own fonts.
Get Creative With Your Techniques
It doesn’t end with the font. Using a creative technique to make your font stand out even further is an awesome way to ensure that your design jumps off the page. Personally, I like to create textured font (which you can do for free in Canva!).
Side note, I put together a video tutorial on super easy font techniques that you can do for free in Canva which you can watch by clicking here.
Confession, I actually love playing with fonts.
But I know that font overload is totally real and even worse that color overload at times!
I use this system to constantly create eye-catching graphics that jump off the screen. Not only for myself but for my clients. My goal is always click through. If people aren’t clicking, people aren’t buying.
If you can stand out in the sea of sameness. If you can get your graphics to grab your reader and pull them into your brilliant content, then you’ll be surprised at how easy the rest of it falls into place. The traffic, the sales, the conversions.
Let’s start with the first step:
Check out Font Bundles and download our free font cheatsheet. 👍
DOWNLOAD OUR FREE FONT PAIRINGS CHEATSHEET HERE ⬇⬇
This cheat sheet is available in our FREE Design Library! Just fill out the form to get access!
Not only will you get access to this cheat sheet, but you will also get access to all of our templates and tutorials as well!