Wow. The last few weeks have been crazy!
I just wrapped up my first ever full product launch. It was quite an experience. I’m still completely exhausted, I feel like I’ve run a marathon! I had no idea how much truly went on behind the scenes during a launch.
But, I’d say my first launch was a huge success and I’ve never been more motivated!
Here’s my little dose of inspiration for you:
- Blog age: 6 months
- Awesome little email list: 2k
- Launch revenue: $10,943
If I can do it, you can too!
Sure there was a ton of stuff that went into it: the product itself, the sales copy, the email launch and pre-launch sequence, the free training funnel, the Facebook ads, the blog posts, etc etc.
But when I sat back and thought of all the graphics that it entailed, I was almost a little overwhelmed!
Me. The self-proclaimed graphics whizz!
The one that eats and sleeps creativity and killer images.
So, I figured if I felt like that, then the non-designer bloggers could use a little resource. So here’s what I have for you:
- This quick resource list of graphics you’ll need to create for a successful launch
- The essential template pack for launching a product (located in our design library— get access at the bottom of this post!)
Keep in mind, this list assumes you’ve already got your digital product or course created and ready to go!
The 3-D Mockup or Preview Image
Show people what you’ve created with a 3-D mockup. I use myecovermaker (not required but totally worth it!) to create these. I also put together a quick video tutorial on how to put together the whole image.
Or you can use the template in the launch pack 😉
Mockups are important because it can give people a better sense of what your digital product is and if the graphic is visually appealing, it will work to grab their attention and increase conversions. People totally judge books on their cover so make it count.
The Promotional Graphics
Before you determine exactly what promotional graphics you’ll need- you’ll first need a launch plan. How in depth are you going to go? Is it a pre-sale or baby seed launch where you are only going to put it out to your email list for beta testers or are you going all out and selling it to the world?
How about pre-launch? Are you going to offer some sort of free training, webinar, or other list building technique prior to the launch? Because you’ll need graphics for that too.
Here are some promotional graphics you may need to consider:
- Free training or webinar promotion
- Launch bonuses promotion (if offering bonuses to buyers)
- Early bird or time-sensitive offers
- Facebook images/ads for both the free training and the actual product
- Pinterest images/ads for both the free training and the actual product
- Social media headers (yep, you’ll want to switch your header to something promotional during your launch)
Keep in mind that if you have affiliates, you’ll want to give them access to some or all of these graphics for their own promotions leading up to and during your launch. I sent my affiliates an email with a google doc folder with my promo images.
Free training or webinar
I resisted this at first. I used to sign up for webinars. Some I don’t mind, I really do learn something. But others are an hour of rags to riches stories with 10 minutes of training and then another 30 minutes of sales pitch. No thanks.
And I knew my fellow bloggers were feeling the same. Since I market to bloggers, I didn’t want them to feel that way about me or my product.
So I came up with a challenge instead. As you have probably heard me say a million times: success only comes with implementation.
Since I was selling Canva templates, I wanted people to use them so they can discover the true awesome-ness that *is* done-for-you, professionally designed templates. I knew once people got a little sample, they would see the benefits for themselves.
They would discover how much of a time saver they could be, they would see the difference between their current graphics and the ones they could create with my templates.
But I wanted people to learn too.
Value, value, value.
And it paid off because the response I got was seriously mind-blowing.
Not only were people signing up left and right (seriously, I was about to grow my list by 339 new subscribers over 4 days)– not because of Facebook ads (that only accounted for a small portion because of my low budget), but because of my affiliates and people spreading the word!
Side note: If you want to check out what I did for my free training, click here.
People continued signing up all week! Even though unsubscribe rates are a bit higher during a product launch, I still ended launch week with over 400+ subscribers I didn’t have prior. So I urge you to give this a shot! It’s fun and so worth it.
But again, you’ll need to create the graphics for it– which includes:
- Slide decks for the training/webinar portion (BTW there’s a slide deck template in the Essential Template Pack for Launching a Product at the end of this post! It’ll be the fastest webinar you’ll ever design!)
- Any actionable items to go along with the training– workbooks, worksheets, checklists, etc.
- Promo images (as listed above)
I recorded my training by downloading the slide decks as a PDF and opening them in full-screen mode. I used a screen record program called Capto (for mac) and also edited and downloaded the video using Capto.
Videos are a big part of the visual world that is social media today. I did a few different things when it came to video.
- I did facebook lives (and promoted them with a graphic)
- I did promotional videos of my product (I used a combo of both Capto and iMovie)
- I converted my product-centered blog posts into video using Lumen5
I personally am not a fan of being in front of the camera. However, when I started Simplifying DIY Design (not my first blog) I promised myself I’d put myself out there more because I knew if I didn’t, then I wouldn’t succeed.
Even if it was scary.
Even if I didn’t want to do it.
Even if I was going to lose sleep over it.
And I did it, and I’ve never turned back.
The graphics matter.
Launches are scary. I’m going to be honest. I got very little sleep the few weeks I was working on this launch.
Side note: giving yourself 3 weeks to plan, create, and implement a launch– even if you already have your product done– is pushing it. #askmehowiknow
What if I did all this work and no one bought it? What if I cut back client work and decreased my income and it didn’t pay off? What if I put it out there, people bought it and it didn’t help?
These were the things that kept me up. These were the things that made me want to give up.
But I kept pushing.
Becuase if it was easy then I wasn’t pushing hard enough, right?
Thankfully, my launch successful. I even had a couple days of bursting into tears reading the amazing threads on facebook of people raving about the Complete Blogger Template Toolkit and how much it helped them. All the goals I had for the people buying my product were actually the results they were seeing and it was amazing to watch!
It was so completely worth it. Every single second was worth it.
But the graphics matter. I honestly didn’t have all of the above prepared before my launch🤦♀️. I didn’t even think of half of the graphics I listed above!
But readers asked for preview images, affiliates asked for promo graphics, potential buyers asked for videos. So I created them and I want you to create them for your next product launch as well.
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