Fourth quarter is the best time to leverage holiday traffic for increased sign ups and revenue– the best way to do this is by creating a seasonal FUNNEL! Creating a holiday specific opt-in, tripwire, and product can bring your blog to a whole new level! Be sure to grab my Holiday Content Planning Sheet located in the Design Library!
Ever wonder what kind of printables you can create that will give you more holiday traffic?
Think of your niche.
Think of your avatar.
Think of the holidays.
What are they struggling with? What do they desperately need help with?
What are they already working on?
These are all the things I think of when I am trying to help someone leverage holiday traffic.
The traffic, the list building opportunities, the income possibilities– all of it can be amplified in the fourth quarter for almost every single niche.
Side note: Check out this post on using gift guides to leverage holiday traffic for more income!
Let’s take the fitness niche.
Generally, the fitness niche is NOT great in the fourth quarter.
People have ditched their diets in favor of turkey and pies. They are way too busy to keep up with that exercise routine. And let’s not forget the procrastinators that don’t care because they will “make it up with their New Years Resolution”
But this is still an opportunity because you are going to use this as a quarter to bump your list so you can sell them that fitness routine and diet plan come January.
And they will be extra ready for it because you’re targetting people that are slipping from their normal fitness goals.
So what printables do you need to make?
- 10 Minute Workout Routines
- Healthy Food Swaps To Make During Holiday Season
- 7 Ways to Stay on Track During the Holidays
- The Gift Guide for Health Nut
Fun fact: There’s a free gift guide canva template in our design library, already designed for you– just plug in your content! Click here to sign up for our password-protected design library and get access to our free gift guide Canva template!
See how we can take those pain points that the holidays create and leverage them?
Ok, how about printables for the parenting niche.
What are parents struggling with? Well to name a few (may or may not be speaking from experience…)
- Holiday stress
- Time management
- Budgeting and buying presents for everyone
- Cooking ALL THE THINGS
- Trying to make memories while not losing your sanity
You know your avatar better than I do, but you get the point.
So, what printables do you need to create for your parenting blog?
- 10 Ways To De-Stress the Holidays
- Holiday Planner
- Holiday Budget Tracker
- 5 Ways to Give Gifts Without Going Broke
- The Gift Giving Plan That Helps You Stay on Budget
- 5 Amazing Holiday Meals You Can Cook in 20 Minutes Mini Cookbook
- Gift Guide for The Mom Trying to Survive 😉
We can flip these in any way just by thinking of our avatar.
In addition to thinking of my avatar, I usually think of my email marketing funnels and the products I have so that I can work backwards and strategically plan how each and every single sign up can be scaled. I talk more about this in my Lead Magnet Deep Dive Workshop.
Related post: Easy Seasonal Opt-Ins That Will Grow Your List Fast
Finally, let’s take the business or blogging niche.
What are bloggers working on? Holiday traffic. Survival mode. Not getting burnt out by doing all the things. Product creation and leveraging the end of the year for more income in the next year. Growth and planning. Goals and finishing strong. I could go on and on.
So again, some printables to create can be:
- Holiday Content Planner
- Quarterly Goal Planner
- Holiday Traffic Spreadsheet
- Essential Guide for Managing Holidays and Business Tasks (Without Getting Burnt Out)
- What To Do When You’re Burnt Out
- Gift Guide for the Course-Hoarding Blogger
The list goes on…
Side note: If you need help with creating and launching a product, be sure to grab our free Product Creators QuickStart Kit!
So what are some common printable “themes” here?
In short, it can be summed up in these various types of printable designs:
- Planners
- Guides
- Spreadsheets
- Trackers
- Gift Guides
- Ebooks
Bonus points: All of these can really easily be created in programs like Canva!! Not sure how to use Canva? Check out my free mini course here.
How can you work this for your niche?
Start with this Holiday Content Planning Sheet (See what I did there?) located in our design library!
Plus, while you’re in the library, check out the holiday gift guide Canva template and create your own printable gift guide for your audience!
Remember, fourth quarter is the best time to leverage holiday traffic for increased sign ups and revenue– the best way to do this is by creating a seasonal FUNNEL! Creating a holiday specific opt-in, tripwire, and product can bring your blog to a whole new level! Be sure to grab my Holiday Content Planning Sheet located in the Design Library! Bonus: You’ll also get access to our holiday gift guide template too!
Thanks so much for all these great ideas! I’m so NOT an idea person, so it’s great to have people like you in my life who can give me ideas I can run with! You’re the best!
Aw thank you so much, Heidi! I’m so glad you liked it– Happy to help!