Let’s talk about the benefit of making multiple pins that will drive traffic to your blog posts, products, lead magnets, and more.
Pins are such a great way to get a quick win and so easy to accomplish! We will also talk about different things we can drive traffic to, the tech aspects of uploading a pin to Pinterest, and recommendations on branding and Pinterest.
I learned pretty quickly that Pinterest was the quickest way to get traffic to my blog.
It didn’t stop there though, I thought “If I can make a pin for a post, I can make a pin for anything!”
Then the recommendation to make multiple pins came out and it was like a light bulb. We all know Pinterest likes new content and it was so overwhelming to think that the only way I’d succeed with Pinterest is to be pumping out new posts every day.
That was not going to happen with my business model or the time that I had to work on my blog while being a stay-at-home parent to two kiddos.
Want to save this post? Pin it for later!!
When I learned that Pinterest still counts new DESIGNS as new content I literally did a happy dance. Win-win! I could make pretty designs and get more traffic and make Pinterest happy all at once.
Well, I LIKE to design and I still found it time-consuming to be constantly trying to make new pins, which is when the Mega Pin Creators Ultimate Bundle came to be (yes, I use my own Canva pin templates ALL THE TIME).
But more than that, I learned that I needed to be really strategic about the things I was sending traffic to.
Did my post do a good job of getting people in my funnel?
Did my pin have a high ROI (in other words, did I see a return on investment– did I make a sale or land a new lead?)
Before we get into the nitty-gritty, let’s dive into the basics.
Why Make Multiple Pins?
Well, as I mentioned, it’s an easy way to create “new” content on Pinterest without actually having to create a new blog post. I’m not saying stop creating blog posts, but some seasons of blogging (like during a launch or creating a digital product) can become overwhelming if you’re trying to do all the things.
That being said, there are some other reasons why you may want to create multiple pins for not only your blog posts but your landing pages as well:
- You never know what might grab someone, switching up the design and rewording the title just a bit could be the difference between a failed pin and a viral one
- It’s a great way to revive a old post especially if you’ve recently updated it
- It increases the number of times your content is on Pinterest which means more eyes and more potential for clicks (aka: traffic!)
How do you upload multiple pins to Pinterest?
There are a few different options here so I’ll break each one down:
Uploading Directly to Pinterest
You don’t always have to put the pins you create in your blog post, you can upload them directly to Pinterest.
I mainly upload directly to Pinterest when I’m uploading pins I’ve created for my opt-ins and products but it’s an option for those that don’t want to load too many images in their post for site speed considerations.
I like to get creative and go off-brand with the pins I upload right to Pinterest. I experiment with different colors, fonts, titles and styles. You never know what’s going to take off so it’s a great way to test different things.
Pro-Tip: Create a spreadsheet to analyze the pins that do well for you! Do you notice a common word in your title? Do you notice the color palette is more bright, warm, or anything else that’s similar between your well-performing pins? Do more of what works!
To upload directly to Pinterest, you’ll click on “Create” and choose “Create a pin”
Then you’ll upload your image, title, and all the information as directed by Pinterest in the appropriate spot:
Uploading to Your Blog Post
I choose to upload my other pin options to the bottom of my post. I usually don’t go beyond 3 in the actual post but I’ll add the new images to the bottom and include a CTA (call to action) and ask people to save the article by pinning it.
I find the best way to get people to pin is by:
- Making the pin visible- if there’s no visible image in your post then people will not think to pin it
- Asking them! The best way to get people to take ANY action is by asking!
Once I get to the point of 3 or more pins I’ll start “hiding them”.
To upload your pin directly to your blog post, simply add a new block, and choose image. From there, you can upload directly or add it from your media library.
Hiding Your Pin in Your Blog Post
People tend to choose this option for a couple of reasons:
- They want a pinnable image that can be shared but it’s a landing page or sales page so the pin image wouldn’t make sense on the actual page
- They don’t want to clutter up their post with tons of pins
Instead of pinning directly to Pinterest, where it will go off into the Pinterest universe, this option allows people to continually pin it from your actual post.
When they click on your share button, the image will come up as an option but they won’t see it in your post. I do not recommend doing this to ALL your pins because, as I said earlier, it’s easier for people to remember to pin when they see an image to pin!
If you need more help with learning how to hide your pin, check out this helpful article I found from Tracie Fobes!
The other option for hiding your pin is by using plugins such as Grow by MediaVine or Social Pug.
Let’s talk about all the different things you can pin!
I created a list of the different types of pins you could create for your blog!
- Blog posts
- Resource pages (sometimes called recommendation pages where you put links to affiliate resources or related posts)
- Shop pages (Etsy, Shopify, etc)
- Individual product pages (sales pages, or product pages on Etsy or Shopify)
- Opt-in pages (this is how people scale their funnels.. opt-in page –> tripwire –> email value sequence –> email sales funnel)
- Sales pages
- Affiliate products (yes, you can create pins for your affiliate products (most affiliate programs allow this) and then add your affiliate link to the pin on Pinterest as long as you follow FTC guidelines and include the fact that it’s an affiliate link in the description)
- Facebook groups
- Facebook posts or videos (especially if you’re running ads that get shown to people who have seen your videos)
- Case study articles
- Pre-launch content such as a sign-up for a webinar, challenge, or masterclass
Designing a pin inside of Canva in three easy steps!
Step one: set your dimensions for your pin design.
I like to use 1000×1500. This is a 2:3 ratio that Pinterest prefers but the overall image is larger in size so when it’s uploaded to the Pinterest platform it’s less likely to suffer in image quality when compressed by Pinterest.
Step two: Next you’ll add an image related to your post topic. You can search tons of images right inside of Canva!
Step three: Next, click on “Elements” and choose shapes and other elements as the base for your title text!
Step four: Add your headline text! Make sure it inspires people to click to your post by piquing curiosity, promising a transformation, or using hot words like “easy” or “free” — think of things that YOU click on. For example, I’m much more likely to click on:
“The Most Amazing Cheeseburger Casserole” or “The Easiest Cheeseburger Casserole Your Whole Family Will Love”
“How to Make a Cheeseburger Casserole”
Don’t forget to add your logo or blog URL at the bottom of your pin. There are lots of things you can do to help your pin stand out– get creative!
If you’d like a jumping-off point when it comes to pin design, check out my templates! The Mega Pin Creator Bundle is a bundle of 60 Pinterest templates. My DiyDesign Creators Vault is a membership program that gives you brand new designs every single month to help you stay ahead of your content creation! You can also try out some of my free designs inside my Design Library!
Let’s wrap up with a list of my best pin tips!
- Make multiple pins per post. Not just to your blog posts but also multiple pins for your landing pages, opt-in offers, sales pages, Etsy shops, Shopify stores, Facebook groups.. whatever you want to drive traffic to– put it on Pinterest.. a lot and repeatedly over time.
- You can add multiple pins to your posts a few different ways. You can add them to your blog post (sometimes I put them at the bottom of my post) you can use a plugin that allows you to hide the image, you can use code to hide the image, or you can upload the pin directly to Pinterest. I like them at the bottom of my post (at least 1-2) because when people SEE the image, it’s triggered in their mind to pin it– and it also helps to specifically ask them to do so. I NEVER think to pin something on a blog posts I’m reading if I don’t see a pin graphic.
- Mix up titles. Your WordPress headlines and the headline on your pin do not need to match. You still need to deliver on what the pin says so make sure it’s relevant. That being said, play the game of “how many times can I say the same thing” because honestly, you don’t know what’s going to take off on Pinterest or catch the attention of your target pin users. (another reason for having some extra pins at the bottom of your post)
- Images matter, the photos you pick matter because Pinterest has image recognition and will categorize your pin based on the photo. So if it’s irrelevant your pin might be improperly categorized and not shown to the right people.
- Keywords matter. Not just ON your pin graphics but the descriptions, headlines, boards, and even your profile page.
- Experiment— you will never find what works and be able to do more of that thing unless your constantly testing and tweaking. Do a lot of different styles, mix up titles, colors, fonts, layouts– see what works and then do more.
- Photos should be bright, clear, and have warm color accents (red, orange, yellow). Try to find close up images and avoid faces.
- Don’t get hung up on replicating. Sometimes a pin takes off and you can try to design other pins exactly the same way and you can’t replicate the success. This happens and it’s ok, sometimes it’s really hard to pinpoint the thing that causes something to take off.
- It’s ok to go off-brand on Pinterest and it’s ok to go off-brand for seasonal content. I like to create at least one really branded pin for my “best of” board and for the post itself.. the other pins I just experiment with.
- New content doesn’t always mean a new post. When I don’t have time to write a new post, I make a new pin instead.
- Clean, simple, easy-to-read words are best. Forget the 20% text rule (this is a graphic design concept that says only 20% or less of the image should be text– this is a rule Facebook follows as well) sometimes the best pins on Pinterest are pins with almost the entire pin being a big, easy to read title. Likely due to majority of users being on mobile devices.
- Don’t give away the farm with your pin. If it’s a list post, don’t put every single product on the pin- I wouldn’t need to click through to find out what’s on the list! Don’t give away the content of your post by the images you choose. Try to find something that makes people curious without being too clickbaity or irrelevant for the sake of clicks.
- Speaking of clickbaity– it’s kind of “ok” when it comes to Pinterest. NEVER be clickbaity to the point of your pin title not even being somewhat related to the post, but it’s definitely worth writing titles that create curiosity and spark emotions.
- Always solve a problem with your pin/post and try to word your title so that it includes a transformation or promise.
- Google Analytics is your friend. You’ll be able to find out what pin is sending traffic and keep it going. You’ll also be able to look back and see which pins did great last year– re-pin them and design more for the particular post.
- Pin creation doesn’t have to be hard— templates are a great jumping-off point 😉
If you’d like to check out my Mega Pin Creators Bundle which is a bundle of 60 pin designs, click here! If you’re constantly making new content and new pins you may want to check out the DiyDesign Creators Vault which will give you new pins and other templates every single month. The templates in this membership are themed and designed to help you stay ahead of content trends so that you can create the right content before people are searching for it!
New to templates and want to try them out? Sign up for my free design library where you’ll get templates for pins, video pins, worksheets, ebooks and more! Just click the button below for access!