Media kits are the linchpin to nailing sponsored opportunities! In this article you’ll learn what needs to go in your media kit, how to design a media kit, and you’ll also get a free media kit template– creating a media kit for bloggers has never been easier!!
My first real paycheck from blogging was a sponsored post thanks to my Media Kit!
I was frustrated after months of not getting anywhere. To be fair, when I first started blogging I really thought I just needed to write random things and put up a few ads and I’d be making a full-time income.
At least that’s what I gathered from the first couple of Pinterest articles I had clicked on.
I needed to start making an income and the 26 cents in my Adsense account wasn’t exactly cutting it. I couldn’t even manage to get over 1k pageviews each month.
When I finally got serious about blogging as a business, I was able to grow my pageviews to over 10k my first month and book my very first sponsored post… for a whole $22 (hey, it’s better than 26 cents right??)
But my next sponsored post a month later (pageviews were about 26k at that time) was for $180… better right? This was the second month after I had restarted my blog.
PS: Check out the exact tools I used to start making $2k/per within THREE months!!
Here’s what I did to get my first sponsored post:
- I made a media kit
- I searched Instagram for businesses in my niche that were newish and made a list
- Then I picked two businesses and sent them emails directly with post ideas
The second time around:
- I set up a sponsorship package with different rates and services
- I sent my media kit first, along with my post ideas
- When I heard back, I sent my sponsorship package
I booked my highest priced package shortly after (the same day I found out I was having baby #2.. That was a good day!)
What is a media kit?
A media kit is a quick overview of who you are, what your business is, who your audience is, and your stats. The purpose is to give a brand a sense of your business so they can decide if working with you for sponsorships (or other opportunities) will be a good fit.
After all, the best sponsorship opportunities are ones that benefit the audiences of both parties.
“But my numbers are low, I’m nowhere near ready for a media kit”
Media kits are, in my opinion, one of the first things you should set up.
- Launch your site
- Write your pillar content
- Design a freebie
- Make a media kit
- Everything else
You can always update your numbers as you go, but don’t worry, we’ve got you covered! Check out these tips and tricks to help increase your pageviews (we’re talking 100,000 page views)! PLUS I have an already-designed-for you FREE media kit that you can edit to fit your brand and your stats. Pretty amazing, right!?
You don’t need big numbers, you need a professional and clean looking media kit. What you need to have is confidence as you approach brands (and be strategic about the brands you decide to pitch) and you need to know your worth.
My first sponsored post was well undervalued. While my numbers may have been low, that post ended up being one of my top 5 posts for about 2 years. The amount of traffic that that $22 post sent them was unbelievably impressive.
But media kits are also needed for other opportunities such as:
- Product reviews
- Influencing for a conference or event
- Brand Ambassadorship
- Landing guest posts or interviews on podcasts
- The list goes on…
How to easily make a media kit
A very basic, one-page media kit is all that’s needed when you first start out. Especially if you are going after both compensated and non-compensated opportunities. As you grow, you may want to expand to a more advanced multi-page media kit with a monetization package.
Here’s what you need to get started:
- Your logo
- Your Stats
- Elevator pitch
- “About me” blurb
- Media kit template
- A general idea of what services you would like to offer (I have included some examples on our media kit template)
Then, pick your color palette and gather your design elements. You will likely need icons for your blog stats and social media stats, and you may also want to include charts or graphics if you have a more advanced media kit.
If you are using our media kit template, you won’t have to search for design elements as they are already included (you can swap them out though, if you choose). You can get access to this template at the end of the article!
Include the following information in your media kit:
- Introduction: What is your business
- About you: Who are you and why do you do what you do
- Stats: audience age and gender
- Email list
- Social media stats
- Services offered
- Contact info
- Professional headshot (optional but encouraged)
- Testimonials and social proof (optional but encouraged)
- Sponsorship/monetization package and information (optional but encouraged especially if blogging as a business)
- Top traffic channels (optional)
- Top locations of an audience (optional)
Creating a sponsorship package is a great way to start monetizing your blog. Start by deciding on what services you would like to offer and pricing them individually.
Then, create a number of different packages that include different combinations of those services, each priced differently.
For example, if you offer sponsored blog posts, social media campaigns, newsletter campaigns, and ad space then you could consider creating three options:
Lite option: 1 blog post, 1 social share, and 1 newsletter mention
Medium option: 1 blog post, 10 social shares over 2 weeks, 2 newsletter mentions
Advanced option: 2 blog posts, 20 social shares over 1 month, 2 newsletter mentions, and ad space for 30 days
You would price these things at a slightly lower price point than if the services were purchased individually. You could also create longer-term sponsorship opportunities (like 3-6 month contracts). This would mean a recurring income for you and also more exposure for the brand you’re working with.
Side note: if you are looking for a tool that does bookkeeping, client onboarding, contract signing, sending invoices, and a ton of other awesome stuff then check out Dubsado. I use, LOVE, and highly recommend it!
So, whether you are ready for your very first paycheck, or you are ready to really level up your monetization strategy; stop putting it off! Design your media kit now, you can always update it later as you grow!
DOWNLOAD OUR FREE MEDIA KIT TEMPLATE NOW!
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