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I never understood the power that printable could do for my business, I really honestly thought it was just another step to take when I already had 50 steps but since I started implementing these steps, it has created me so much income. I can't believe I'm actually making money blogging and it's not even that hard-- PLUS I can use other printable to grow my email list and nurture my email list with freebies!

Easy Digital Products | How to Make Printables to Sell

October 17, 2017 by Simplifying DIY Design 9 Comments

Last updated on June 2nd, 2023

Learning how to make printables to sell will be your best decision for your blog. Printables not only pave the way for higher-priced products, but you’ll be able to grow your email list and make passive income with your blog!

Bloggers are sometimes quick to monetize. They know they want to turn their blog into a business, while others see it strictly as a creative outlet or hobby.

For us, we wanted our very first blog to operate as a business right from the get-go.

So, naturally, we did what any other ambitious blogger would do. We hopped on Google and searched for ways we could make money blogging.

Ready to design a workbook AND launch it? Get our FREE Product Creators QuickStart Kit! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

GET THE FREE QUICKSTART KIT!

We absorbed all the “advice” we could from blog articles, signed up for (so many) webinars, and invested in courses to learn more. We were committed to making this blog-turn business successful!

Turns out, we needed a product. A few days later, a product was out there for the digital world to see… and hopefully buy. Instead, crickets.

We didn’t have an audience or anyone to promote our product.

So, why would we expect to have any sales? We had zero dollars to invest in advertising, and we didn’t even really know if this was something people wanted.

The thing is, we had it all backward.

REMEMBER THIS POST LATER! PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

How to make printables to sell so you can make money blogging through passive income. Plus FREE Canva templates for making your own printables to sell!

We quickly learned that you need to build your audience first and your product second.

Not only does this allow you to survey them and make something that will solve their problems, but it will sell like hotcakes because they’re already asking for it!

You actually HAVE people sitting there waiting to buy your product. You just have to find a way to hear them.

Side note: We talk about this a LOT more in our FREE product creation masterclass if you’d like to sign up!

But before we get started, there’s one thing we want to make abundantly clear. If you sell products you made using Canva, you need to abide by Canva’s Content License Agreement.

There are some major LEGAL dos and don’ts regarding Canva content. Don’t break their agreement just trying to make money with your blog!

It would behoove you to READ THIS ARTICLE FIRST before you start creating and selling products made in Canva.

Table of Contents

  • 1 IDENTIFY THE RIGHT PRODUCT
  • 2 SURVEY YOUR AUDIENCE
  • 3 DESIGN YOUR PRINTABLES
  • 4 BUILD YOUR CUSTOMER JOURNEY
  • 5 LAUNCH TO YOUR READERS
  • 6 SET UP WEBINARS
  • 7 ADD AFFILIATE LINKS
  • 8 UPDATE OLD CONTENT
  • 9 RESOURCES MENTIONED IN THIS POST:
  • 10 TRY CANVA PRO FREE FOR 30 DAYS

IDENTIFY THE RIGHT PRODUCT

For some, their instant thought of a product is that it has to be tangible, which is not always the case. We don’t sell a single physical product yet make six figures annually.

The beauty of digital products is that you make them once and can sell them a million times over. Very little maintenance is required, depending on whether the product needs regular updates and the occasional customer service issue, such as deliverability.

However, you need to identify the right product for your audience before you can learn how to make printables to sell.

  • What are they struggling with?
  • What would solve their problem?
  • How badly do they want that problem solved?
  • WHY do they need that problem solved?
  • What’s at stake if they don’t solve it?

It’s common for bloggers to overthink this process. All you have to do is ask!

Think about it. If a brand reached out to you looking to create something that solved your biggest problem, would you not spill the beans and tell them EVERYTHING this product needs?

That’s what we thought!

SURVEY YOUR AUDIENCE

Before selling printables, you need to create them. And to create them, you need to know WHAT you’re making.

Using the questions above as a guide, set up a survey (we use Google Forms) that you can send to your list. See why having an email list is important?

You’ll be surprised how many people are willing to complete surveys like this, especially if you’ve been nurturing them all this time. They’ll want to help and feel excited about being heard, nurturing them even more!

Once your audience brainstorms your printable products for you, you can put it all together.

The more printables you can come up with, the better! Send out another survey or have a poll in your Facebook group that lets them vote on which product they want the most.

This gets your audience talking in the comments because they’ll see different ways to use each product that they hadn’t thought about.

DESIGN YOUR PRINTABLES

It’s time to make printables to sell! First, we just want to clarify that when we say “printable,” we don’t mean a checklist or inspirational quote in pretty text. For example, we’re talking about digital products that can be printed, such as a planner or workbook.

We like to brainstorm and outline first because it makes designing a lot less overwhelming. Sometimes we’ll even draw it out on a piece of paper before laying it out in Canva.

Related Post: Anatomy of a Killer Blog Printable

And yes, you can absolutely make printables to sell using Canva! You don’t need fancy programs like InDesign or Illustrator. In fact, every single one of our design templates is created right inside Canva.

  • Product mockups
  • Social media graphics
  • Pinterest pins
  • Promotional + launch graphics
  • Workbooks
  • Canva templates to sell

Still not convinced? We made an 80+ page printable workbook in Canva, which generated the author of that workbook over $100k in 3 months! Isn’t Canva awesome?

BUILD YOUR CUSTOMER JOURNEY

Now that you’ve made your printables, you need a way to actually sell them!

You can choose from many options – Etsy, Shopify, Teachable, self-hosted, etc. We’ve tried them ALL, and if things weren’t confusing enough, they all have their own advantages.

With Etsy, it’s much easier and quicker to get traffic to your ‘shop.’ But you don’t own your email list, so reconnecting with your buyers proves difficult. Oh, and don’t forget the fees.

Shopify has come a LONG way over the years and is gaining much traction for both physical and digital product sellers.

Side note: We LOVE these Shopify templates from Easy Website Themes. Because they’re crafted by an official Shopify developer, they’re designed for top-notch site speed as well as aesthetics. Get 20% off your purchase with our code, SIMPLIFY20!

If you rely on Google for shop traffic, it’ll take a bit longer than Etsy to build momentum.

We prefer Teachable just because it’s easier to manage all of our products since they’re in one place. But if we had to do it all over again, we would definitely go with Shopify for our printables.

Related Post: Best Tools for Creating and Selling Digital Products

Regardless if you choose Etsy or Shopify, your printables will automatically be delivered upon purchase, so there’s no extra work for you. If you go with Teachable, log in details are sent instead.

If you go with Shopify or something like Teachable, they tie in with ConvertKit, making automating your list a breeze.

Once someone purchases one of your products, they’re automatically added to a series of welcome sequences that focus on nurturing to build even more trust.

LAUNCH TO YOUR READERS

Product launches are stressful. Don’t worry, you’re not alone.

We recommend planning a series of emails before launching, also known as pre-launch content.

This is meant to agitate the problem that your printable solves without actually mentioning anything about your product. It’s warming up your audience. They’re thinking, “Oh yeah, I struggle with that!”

Related Post: Simple Guide to Selling Your Canva Templates

Then, plan your launch series. This is where you’ll announce your product, talk about the benefits, send out answers to questions (asked or not), and send the last-minute reminder.

You can even experiment with offering an early bird discount for those that buy in the first 24-72 hours, depending on how long your launch is.

How to make printables to sell so you can make money blogging through passive income. Plus FREE Canva templates for making your own printables to sell!

SIDE NOTE: Grab our FREE Product Creators QuickStart Kit with a checklist, cheatsheet, and Canva eBook template to help you plan, design, and launch your first (or next) digital product!

SET UP WEBINARS

Plan your webinar for the very beginning of your launch week. Choose a topic for your webinar that relates to the problem your product solves and invite your email list to register. Optionally, you can set up a Facebook ad to get sign-ups.

Use the webinar as the first step of a sales funnel. At the end, offer your product and a bonus if they buy now. Answer any questions related to the problem or product.

We personally use LeadPages because all of our webinars are now pre-recorded, but Zoom works great, too!

ADD AFFILIATE LINKS

Don’t forget that you can increase the monetization of your printables (and even courses) by adding affiliate links. If your eBook talks about a course you’re an affiliate for, link it!

Another option would be to have a resource page for your printable product, which you can send that includes affiliate links to related products/services.

Affiliate income can be completely passive, meaning you can make money while you sleep!

You can also set up your own affiliate program to increase your product’s reach even further. They promote the product to their audience in exchange for a small commission. It’s a win-win for everyone!

UPDATE OLD CONTENT

This often gets overlooked but can drive some massive sales your way! Google loves updated content, which is an absolute must if you’re also using Pinterest to grow your blog.

Keeping your content updated is a surefire way to keep traffic coming to your older blog posts and keep those readers happy. No one likes reading outdated content!

Related Post: 5 Ways to Build Your List by Repurposing Blog Content

If any of your content is related to your printable product, add a content box that announces it. Make it stand out and say something like:

UPDATE [DATE]: If you’re looking for more info on this topic, my new product XYZ just launched! I’m so excited for you to check it out, just click here! [add link to sales page]

If it’s only available for a set number of days, make sure to remove the boxes after your launch ends. But if it’s an evergreen printable (available all year round), continue to mention it in any related content.

Consider adding a sentence or two about how you discuss this topic in your product and include the link if they want to check it out.

Here are a couple of examples of how we did that with one of our holiday products here and here.

When used right, printables can actually grow your blog.

Not only can printables be an incredible way to grow your email list, but more advanced printable products can be used to skyrocket your income.

The key is knowing which ones to give away for free and which to sell. Be picky, and remember that giving something away for free does NOT mean you won’t make money from that subscriber.

Free products should be strategically created to attract the right person for the paid product. We get emails all the time saying our Product Creators QuickStart Kit shouldn’t be free because of its value.

Well, that’s the point! We wanted to show our audience we know products and help them get started with selling their own digital product.

We then offer our full product creation system for those that want to really leverage digital products to make a full-time income.

It all starts with your audience, even if you just want to make printables to sell (and not full-blown courses).

Always focus on your audience, and you’ll never go wrong!

RESOURCES MENTIONED IN THIS POST:

  • FREE product creation masterclass
  • Anatomy of a Killer Blog Printable
  • FREE Product Creators QuickStart Kit
  • ConvertKit
  • Best Tools for Creating and Selling Digital Products
  • LeadPages
  • Design a Printable Workbook in Canva

Don’t forget to grab our FREE Product Creators QuickStart Kit! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

GET THE FREE PRODUCT QUICKSTART KIT!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that cut your design time to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Learn how to use printable products to grow your blog. They are the best way to monetize a blog, especially when used as a tripwire or part of a funnel, they can create sustainable and recurring income and help you make money blogging. Digital products are easy and cheap to create which means more money for your blogging business! #printables #digitalproducts #design #blogdesign

Filed Under: Growth Strategy, Product Creation

17 Content Upgrade Ideas in 2022 | Grow Your Email List Fast

September 18, 2017 by Simplifying DIY Design 6 Comments

Last updated on June 9th, 2023

Lead magnets are a blogger’s most powerful tool. A great content upgrade is what has your audience joining your email list, which isn’t susceptible to algorithm changes. Keep your readers coming back for more, and grow that list with a killer opt-in!

Want our FREE Ebook (includes worksheet pages) for Canva OR InDesign? It’s available in our ever-growing Design Vault! Get that content upgrade made, out there, and grow your list!

GET THE FREE EBOOK TEMPLATE NOW!

As fellow bloggers, we think at this point, we can all agree on one thing: An email list matters!

Table of Contents

  • 1 YOUR EMAIL LIST IS THE FOUNDATION OF YOUR BUSINESS.
  • 2 Don’t underestimate the power of an awesome opt-in.
  • 3 RESOURCES MENTIONED IN THIS POST:

YOUR EMAIL LIST IS THE FOUNDATION OF YOUR BUSINESS.

It’s where you engage with your readers, build trust, and generate most of your income.

It’s absolutely the most important part of your business. This is the one aspect of blogging that you actually have control over. You don’t have control of social media algorithms tanking your traffic.

But your list? You own it. You can control your sales and your traffic just by nurturing that relationship. However, building your list can take time.

Especially if all you have to offer is “sign up to stay updated on our latest posts.”

Nope. We don’t want an RSS feed, and your audience doesn’t, either. RSS feeds are impersonal, and honestly? They can get annoying. If that’s not enough, they won’t build a relationship with your list.

Remember this post later! Pin it to your favorite Pinterest board! ⬇

Content upgrades are a great way to provide real value to your readers. Grow your email list by creating a content upgrade your audience actually wants!

And, you’re passing up on a big opportunity if you don’t have a decent lead magnet (or a few).

When Simplifying DIY Design was born, we made content upgrades right from the get-go. In doing so, our first ten blog posts had a dedicated lead magnet.

Why?

  1. This will speed up the growth of your list immensely
  2. If you blog about several topics, you can target your readers based on their subject interest and segment your list so you can deliver content they really want
  3. It provides value to your reader and keeps them coming back for more
  4. It starts to build trust when your reader knows how much you’re willing to give to help solve their problems

The easiest way to grow your list is by adding a content upgrade to your posts (especially your top 10). Make sure it’s related to that particular blog post and something that your reader simply can’t pass up.

1. EBOOKS

You can put these together very quickly. You can even repurpose old blog content, a popular email, or blog series. Create a beautiful cover and attractive overall design to step it up a notch.

Related Post: 5 Ways to Build Your List by Repurposing Blog Content

Save it as a PDF and deliver it using automation with something like ConvertKit when your reader signs up for your freebie.

SIDE NOTE: We have an eBook Canva template available in our FREE Design Vault!

Just like creating an ebook is super easy, setting up your automated delivery using ConvertKit is even easier. We’ve been using ConvertKit since day 1 of our business, and we absolutely LOVE it!

2. CHECKLISTS

This is super easy for any type of “list” post. If you spend 5 minutes on Pinterest, you’ll know that they’re VERY popular!

Have 40 ways to save money? Make it a checklist. Did you just post a delicious recipe on the blog? Make a grocery checklist.

Now’s a great time to mention we have a Pinterest design checklist in our FREE Design Vault. See? You can convert almost any topic into a checklist!

We’re suckers for a great checklist because we love crossing stuff off! This adds value by giving your content a more “actionable” approach.

Nothing says action more than checking off a box that’s DONE!

3. WORKSHEETS

Worksheets are so simple to design in Canva, and people love to have a walkthrough approach. Have a post on budgeting? Create a worksheet to walk them through the steps using our FREE Canva worksheet templates!

Help your audience actually implement your ideas and show them that you know what you’re talking about and can help them.

Related Post: 5 Easy Ways to Create Worksheets to Grow Your Blog

Worksheets have been such a game-changer for our audience that we decided to write a whole post on how they can really boost your blog growth!

If worksheets sound like your thing, don’t forget to grab our FREE Canva worksheet templates!

4. PRINTABLE ART

This is especially a good one for any kind of motivational post. Or maybe it’s a “kick in the pants” kind of post that fires someone up with some tough love that they’re SO glad someone finally said it.

This is the style of email we love to send out, and we can’t tell you how many replies we get saying, “this is exactly what I needed to hear!”

Either way, take a quote- make it super pretty in Canva, and offer it as an opt-in for people to print and hang on their wall.

Related Post: The Easy Way to Create and Sell Printable Products

An added bonus is that they’ll think of you and your blog every time they look at it.

We even created mobile wallpaper art with motivational quotes in our Complete Blogger Template Toolkit. That’s how popular this style of content upgrade is!

5. RESOURCE LISTS

Another very easy-to-design opt-in that provides massive value to your readers is a resource list. Resource lists are essentially PDFs of your favorite resources about a specific topic and go into short detail about each one.

Give it an attractive spin like, “The resources I used to pay off 40K in debt in just 2 years,” and you’ll be amazed at how well it converts.

We’re actually in the process of creating this exact content upgrade for our blog post of blogging tools we used to go from $0 to +$2k in 3 months!

6. TEMPLATES

You can easily create a template or any kind of “editable” design if you have Canva Pro. This can work for any niche and be a HUGE list builder (since people usually pay for things like this).

We grew our list to over 20k subscribers using our Canva design templates. Even better, our paid products (also Canva templates) consistently bring in five figures a month!

Related Post: How to Easily Sell Your Canva Templates

However, there’s one thing we want to make abundantly clear. If you sell Canva templates, you’ll need to abide by Canva’s Content License Agreement.

There are some major LEGAL dos and don’ts regarding Canva templates. Don’t break their agreement just trying to make money with your blog!

It would behoove you to READ THIS ARTICLE FIRST before you start creating and selling your Canva templates.

And if you’re new to Canva or want to create your own design templates as a content upgrade (or even paid products), we DEFINITELY recommend you check out our COMPLETE Canva course, Confidently Canva.

You’ll learn everything there is to know about Canva so you can feel completely confident in your designs because now you truly understand the tool you’re using and the design concepts involved.

Enroll now and get $20 off Confidently Canva today!

7. DEMOS/TUTORIALS

We’re convinced that adulthood is just about Googling things that we don’t know how to do. But we’re visual learners, so if an article offers a video tutorial or demo, we’re all in!

These can bring your content to the next level (hence the term ‘content upgrade’) and help connect with your reader as well. YouTube is the second most popular search engine (under Google) for a reason!

This will be a GREAT content upgrade to accompany a blog series. Promote the next “step” or tutorial with each video for an effortless transition. Simplicity is key!

Not sure what we’re talking about? Check out our Blog Graphics That Convert: Video Series to see this content upgrade in action.

8. GUIDES

This step-by-step plan helps your readers put your content into action. Honestly, people like to be told what to do (or “guided”).

They usually have some kind of problem they need solving (which is likely how they found your site in the first place). A guide makes a perfect addition to your bank of content upgrades.

9. WEBINARS (OR FILES FROM ONE)

Have a blog post that relates to a product you sell? That’s great because they make evergreening your product super simple!

This is a great chance to offer a webinar as a content upgrade if you don’t have time for live webinars all the time (let’s be honest, who does?); you can offer the recorded file of your last webinar as your content upgrade instead.

We just signed up and watched a recorded file of a webinar (they had multiple viewings per day) and still thought it was great nonetheless.

We knew we wanted to tackle webinars in the early stages of our business to overcome the dreaded stage fright with a minimal audience, of course!

We took a ton of notes to help us improve our conversions and make the most out of our webinars. We ended up using Zoom for live webinars and Canva Presentation for pre-recorded.

Then, we’d embed the videos on a LeadPages sales page that promoted our higher-priced products!

10. MINI WORKBOOKS

Turn your post into a mini workbook. These are similar to “guides,” but when you design it, make your reader step it out through lots of fill-in-the-blanks, charts, graphs, questions they need to answer, etc.

As you’re designing, one thing to keep in mind is befriending white space.

We’ve seen a lot of color-heavy guides and mini workbooks that look beautiful on screen but are NOT printer-friendly. We know our particular audience loves printables, so we make sure to use lots of white space for quick and easy prints.

These mini workbooks can efficiently be designed in Canva and turned into a PDF for your reader to print and fill out.

Related Post: The Easy Way to Create Editable Printables for Your Readers

Don’t forget to make an editable version for those that prefer to keep their documents digital!

11. PODCASTS

If you have a podcast that you also work on (kind of like a radio talk show but for blogs), you can offer your best episode as a content upgrade.

For example, we were reading a blog post about building your email list, and the content upgrade was a podcast episode full of ahhmazing info with Clay (founder of Leadpages).

Because here’s the thing. They can tell you where to go to listen, and depending on their podcast host, you may have to download an app. It sounds like a lot of work to hear something, doesn’t it?

By offering it as a content upgrade, the episode is delivered straight to our inbox in a format where we can hear it regardless of mobile device or computer.

12. CHALLENGE

People love challenges because they need to know they can do them, right?

You can run a challenge through your email newsletter or your Facebook Group (if you have one).

Challenges convert incredibly well around the holiday seasons, which is fantastic because you can add in upsells to boost your Q4 sales!

Related Post: Holiday Freebies to Boost Your List Growth for Q4

Need ideas for your next challenge content upgrade? Check these out.

  • “Build Your Christmas Fund Challenge”
  • “New Years Organizational Challenge: Get Organized and Rock the New Year”
  • “New Year, New You 30-Day Get Fit Challenge”

There are SO many ways you can incorporate a challenge into your blog, no matter the season!

13. MASTERMIND/FACEBOOK GROUP

Offer access to your mastermind or Facebook Group as a content upgrade.

Make sure to add a question to your Facebook Group application that allows the person to put in their email address so you can double-check that they’ve signed up for your email list.

This also funnels people from Facebook to your email list if they find you on Facebook first and want to join your group but see that they need to subscribe first.


We get quite a few requests to join our Facebook Group each week that found us through Facebook suggestions which is always lovely.

14. GIVEAWAY

These can be a gold mine and tank your stats across the board, so be careful with this one.

The key is making the giveaway item related to your content and blog. This should not be like a “swag bag,” gift card, or some other vanity item that someone signs up for and then never opens another email from you ever again because they just wanted that free thing.

Instant open and conversation rate killer!

So, if you have a coaching service, maybe you can run a giveaway for a complimentary session. Or, if you talk about starting a blog, offer a giveaway for a blogging course or ebook.

As we said, giveaways can be a great content upgrade if done right.

15. FREE CONSULTS

This is great for bloggers that offer coaching services. Free 15-minute sessions can give your reader a great look into your knowledge and what you can do for them. This will build your email list, but it will quickly convert that new subscriber to a customer.

Before we retired our design consulting services, we offered this exact content upgrade and were always signing new clients during the free session!

16. TRANSCRIPTS

If you post video content, you can offer a PDF transcript as a content upgrade. This converts surprisingly well and is very quick and easy to put together.

Make a killer header in Canva to dress it up because whether we like it or not, presentation matters!

17. VIDEO

Many people consume content better in video form (hello reels!), so offering a video to go along with your blog post can be a great content upgrade and help build a relationship with your reader.

We remember landing on a blog post from Google about something we were itching to learn more about. A few seconds in, a pop-up appeared promoting the accompanying video.


That was pure genius because we, of COURSE, wanted to watch the video. Instant email sign-up!

This content upgrade is skyrocketing in popularity for obvious reasons, so take advantage of them.

Don’t underestimate the power of an awesome opt-in.

Don’t cheap out by thinking you don’t need an awesome Pinterest pretty content upgrade just because it’s free for the reader. Not that they cost a ton to make; you can create almost any content upgrade for FREE!

Your email list will make you money when it comes to blogging, so make it count as easily as you can.

You can always offer a more advanced version of your content upgrade as a tripwire product or repurpose it into a course or other digital product.

We know plenty of bloggers who have an eBook as an opt-in and sell it on Amazon for money.

Nowadays, it takes a lot for a person to give up their email, so make your content upgrade worth it. Workbooks, checklists, templates, ebooks, consulting, etc. These are all things that offer your readers real value.

Once they’re on your list, shower them with more content upgrades and start nurturing that relationship. Digital products are how you’re going to get them, keep them, and turn them into customers. Don’t underestimate that power!

RESOURCES MENTIONED IN THIS POST:

  • 5 Ways to Build Your List by Repurposing Blog Content
  • 5 Easy Ways to Create Worksheets to Grow Your Blog
  • The Easy Way to Create and Sell Printable Products
  • FREE Blog Graphics That Convert: Video Series
  • The Easy Way to Create Editable Printables for Your Readers

Don’t forget to grab your FREE Ebook template (that includes worksheet pages)! It’s the PERFECT jumping-off point to any paid product (or even lead magnets!) that you can customize to fit your brand and use to start making that passive income.

GET THE FREE EBOOK TEMPLATE NOW!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that’ll cut your design time down to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every single design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Content upgrades are a great way to provide real value to your readers. Grow your email list by creating a content upgrade your audience actually wants!

Filed Under: List Building, Product Creation

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