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Creating video content for your blog to get more traffic and growth

Creating Video Content To Get More Traffic To Your Blog (With Less Effort!)

July 6, 2020 by Simplifying DIY Design 1 Comment

Last updated on October 14th, 2021

In this article, you will learn how creating video content can get more traffic to your blog so you grow your blog faster! One of the best ways right now to expand your written content is by creating VIDEO content but it doesn’t end with the video itself.

Let’s talk about the ways to visually promote your video so you maximize your growth in less time and effort!

So many people think that when they’ve said something once, everyone’s heard it. That isn’t the case at all!

I think it’s a common misconception that if you “repeat” yourself then you’ll end up annoying people. The honest truth is that even if you put the same piece of content on social media, your newsletter, and a blog post: it’s unlikely the same people are going to see it.

What’s much more likely to happen is that MORE eyes are going to see it, giving you amply opportunity to be “everywhere at once” with much less effort.

And let’s face it, it’s exhausting to constantly try to figure out new things to say on every single platform.

You don’t have to copy and paste the whole thing, you can take bits and pieces or expand on it in different ways. Stagger the posts so it spreads over a week and BAM you have a week worth of content!

For example, once you’ve written a blog post, you can go live about the topic of that post. Then, you can take that video and embed it on your blog, share on social media, and create visual promotions like video pins, stories, and so much more.

You’re everywhere all at once with much less effort than thinking of something new to say on every single platform, every single day. Talk about burnout!

Why is creating video content so important?

Video popularity has been increasing dramatically over the past few years and it’s becoming more and more important on every platform! For bloggers, this gives us opportunity to attract traffic from:

  • Facebook
  • Pinterest
  • Youtube
  • Instagram
  • TikTok

And now more than ever, these platforms are pushing video between Facebook lives, stories, IGTV, and now story pins on Pinterest!

Video is the way the world is moving and as bloggers, it’s important to understand how we can use this to leverage our blog.

Want to save this post for later? Pin it to your favorite Pinterest Board!

Find out how to get more traffic to your blog by simply creating video content and promoting it with a visual strategy that gets more clicks, email subscribers, and sales! Plus find out how to save time designing these promotional graphics!!

Video strategy for your blog

When I first started my blog, I knew my goal was to grow my list to 1000 subscribers in the first 3 months.

I did many things to get to this goal but one of the best things I did was a weekly Facebook live. I usually talked about a topic that I had a freebie for and my call to action at the end of the live was for people to download the freebie.

I would then write a blog post about the topic of the live and embed my Facebook live video in the post. This also helped grow my Facebook pixel for when I was ready to run ads because every view counted towards my Facebook pixel.

Video was also a great way to connect with the audience I had at the time. It really helped develop a relationship and connection which meant even if my audience was small, it was engaged and ready to convert when I launched my first digital product.

Anyway, back then there were no video pins or IGTV so I didn’t really do much else with video but now there are SO many options. Let’s talk about the different ways we can repurpose video content so that we maximize our time and our results!

Start with any video you want: live or pre-recorded

At this time in my life, pre-recorded is much easier than trying to find a quiet time to do a live video. My kids used to nap, but not anymore. And with school being out, the time is even more limited.

Whatever you are more comfortable with, just start with any video: a live video or prerecorded.

Then you’ll want to upload it on all of your social platforms and inside of a new or old (but relevant) blog post.

Side note: You can also start with an already written blog post and create a video for it as well. I sometimes do this as a way to refresh the post.

Now comes the fun part, it’s time to get visual and get more eyes on it!

Create an Instagram story graphic

You can use Canva to create an Instagram story graphic and add a snippet of your video to the image. You can see how I’ve done this below under the Pinterest Story section of the post.

Upload it to Instagram and Facebook stories and have people go to your blog post (or YouTube) to watch the full video.

Note: Most people tend to view stories with the sound OFF so be sure to add captions (either word for word on the video itself or add short recaps of what you’re saying inside instagram on each slide).

In case you’re wondering how to add word-for-word captions to your videos- you can do this right inside Facebook! Click here for the Facebook support page that contains instructions on adding captions.

You’ll download your video after the captions are added and use that as the video you upload to other platforms and use on your promotional graphics.

Create a Video pin

Choose a snippet of your video that is a minimum of 4 seconds and a maximum of 15 seconds long and create a video pin on Pinterest that links to your blog post.

So often we catch soaked into some sped-up video of a recipe or craft which is GREAT for food and craft bloggers. But what if you don’t have a food or craft blog? What other video could you do? Here are some ideas:

  • Add a video to your video pin that just relates to the topic of your post like you would a stock photo. You can search Canva and other sites like Depositphotos for stock videos.
  • Create a quick video for a list post that shows off 1-3 items from your list and instructs people to visit the post for more. I love Animoto for creating videos like this!
  • Create a recording of your screen and scroll through a product or opt-in you’ve created. Loom is a free tool for Mac and PC users that helps you record your screen.
  • Create a short video of how something works (likely a product or an affiliate product that your post talks about)
  • Create a video of yourself or repurpose some of your Facebook live (with captions) and use that on your pin!

Did you know I have 5 FREE video pin templates in my free design library? You can click here for access now!

Create a Story Pin! Here are step-by-step instructions for creating a story pin!

Take that video pin and duplicate it so there are multiple pins and choose different snippets for each pin. Each story should be under 20 seconds long.

So, for example if you have a list post, you can choose a video for a few of the different things you’re talking about. If you’re teaching the steps of a project or recipe you can choose a video snip from each step.

You can also use any of the suggestions above as well.

Upload them to Pinterest stories by following these instructions:

First, you’ll click on “Create” and choose “Create a Story Pin”

Then, you’ll upload the designs you created. You will see below that I created a set of story pins using Canva. I used templates from the Mega Pin Creators Bundle and dragged in a video on each of them except the last one. The last one is my call to action and contains a stock photo related to the topic of the video.

Once you’ve uploaded your first story, you can customize how you want and even add text overlays inside of Pinterest.

You’ll click on the plus sign to add the other videos for the story:

When you’ve finished uploading the story pins, you’ll see them all on the left side. You can choose each one and edit it, resize it, add text, change the background color, or adjust it however you need to.

Then you’ll click “Next” in the bottom right. On the next screen, you’ll be able to add any details such as ingredients, materials, or items from your list post.

Click on “next” for the final step! You’ll be able to add a title, select any of your boards you’d like to add it to, and add tags to help get it in front of the right audience. Be sure to use keywords in your title, be mindful about the boards you post to (make sure they are relevant) and choose appropriate tags!

Finally, hit publish and you’re done!

Create a video graphic for Instagram and Facebook

I like to do a square-size video image for both Facebook and Instagram. Squares take up more space on the screen than horizontal images so they are more likely to be noticed in the feed.

While you will likely add the original video to these platforms (and IGTV) – it MAY not get watched if the headline or copy goes unnoticed. However, if you create a beautiful promo image with a snippet of the video – people will be more likely to go back and watch the full video.

Think of it as the trailer for a movie- you get the highlights that make you want more. This is what your promo image should be!

Here’s an example of the difference between what these videos look like: Which one grabs your attention more?

Don’t forget that then DIY Design Creators Vault contains video pins and new promo Canva templates every single month! Click here to learn more about my monthly designs. Spoiler alert: this template was from the June template drop!

There are so many ways to make the most of just ONE video for maximum results

Video is going to be bigger and stronger than ever- how you use it is important and the WAY you use it can be all the difference between hearing crickets and massive growth.

Remember, while this may seem like “extra steps” — creating video content doesn’t have to be hard– most of it can be repurposed! You’re starting with ONE video and using snippets to create visual, attention-grabbing promotional graphics!

  • Start with one video (live or pre-recorded) – add captions and upload as-is to all your platforms including IGTV
  • Create a video pin using a snippet of that video
  • Duplicate your video pin and break it down into a “story” series
  • Use those story pins for Instagram, Facebook, and Pinterest
  • Optionally, create a square video graphic to promote on your Facebook and IG feed
  • Remember, if your video is pre-launch-related or to a highly monetized post, you can always boost it via paid ads for even more reach!

Are you making the most of the videos you create? I get that design can be an “extra step” which is why I love creating templates for people to use! It takes the time and frustration out of the design and helps you get your content out to the world FASTER so that you can get back to the blogging tasks you love!

Don’t forget to grab my 5 free video pin templates now! Just sign up for my free design library for instant access! Click the button below to get started!

GET 5 FREE CANVA VIDEO PIN TEMPLATES NOW

 

Filed Under: Design Tutorials, Growth Strategy, Social Media

These Canva design tips and tricks are such a game changer as a blogging trying to create amazing graphics in Canva! I never even knew half of these things were even POSSIBLE to do in Canva! Awesome!! #designtips #canvadesign #canvaforbloggers #simplifyingdiydesign

Canva Design Tips | 7 Canva Tricks Every Blogger Should Know

June 17, 2020 by Simplifying DIY Design 16 Comments

Last updated on June 5th, 2023

Are you ready to learn some amazingly game-changing Canva design tips? These Canva tips and tricks save us so much time and help make designing in Canva easier than ever.

Want these tricks super fast? Grab our FREE Canva Tricks Cheatsheet in our ever-growing Design Vault! Get instant access along with design templates, tutorials, and more today!

GET ACCESS TO THE CANVA TRICKS CHEATSHEET!

Canva can be an amazing design tool for any online business owner.

However, when we first started using Canva, we felt really limited. Making ONE simple line was a challenge. Curved text? Don’t even think about it.

Over the years, we’ve come up with tons of Canva design tips, and since then, we’ve been able to create everything from full workbooks, journals, course slide decks, and SO much more using this one tool.

No more feelings of limitations. It just takes a little creative thinking!

We have a fantastic audience of people that LOVE chatting about Canva design tips and a great Facebook community of bloggers invested in mastering their design skills.


The benefit of this is we know when there’s a common denominator regarding Canva. It’s incredible feedback for Canva’s design team and great for blog posts to help YOU in the NOW.

So today, we’ll be chatting about the latter, the most COMMON Canva design questions.

And, Canva design tips for making the program even easier to use and more versatile for any blogger. Heck yes!

TRICK #1: COPY AND PASTE

This is hands down the most common thing we’re asked – “How do you copy and paste in Canva?”

Copy and paste is the single most often used keyboard shortcut in our bag of Canva design tips.

Seriously! We use it ALL THE TIME, making our lives so much easier.

REMEMBER THIS POST LATER! PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

These game-changing Canva design tips help you create amazing graphics in Canva FAST! Boost your productivity and cut your Canva design time in half!

We often have multiple tabs open on our browser and copy and paste from tab to tab. This helps us save time and stay consistent with our designs.

Related Post: How to Brand Your Blog + Achieve Brand Consistency

Not trying to go off-topic, but having a second monitor has been a total game-changer.

Okay, back to the question, “How do you copy and paste in Canva?” It’s super simple!

First, click off to the side and drag your mouse over whatever you want to copy. After it’s highlighted, click Ctrl+C (PC) or Cmd+C (Mac) to copy your design.

NOTE: If you accidentally select more objects than you meant to, hold the Shift key down and CLICK on anything you want to de-select. Then, Ctrl/Cmd+C to copy.

Next, open the project you want to paste this into.

You can also paste it into the same project (on the same or different pages).

We do this a lot when we’re creating a workbook to keep the border, layout, and headers consistent. This again also helps us design much faster.

To paste, use your keyboard shortcuts again, using Ctrl+V (PC) or Cmd+V (Mac).

Super simple, right?

If you don’t want to use keyboard shortcuts, you can also right-click your mouse to open up a menu that has copy-and-paste options.

SIDE NOTE: The header templates shown above are available in our FREE Design Vault and many other Canva templates and design tools!

TRICK #2: HOW TO MERGE CANVA DESIGNS

Another question we get on the regular is how to merge Canva designs. There isn’t a trick to merge designs, but we do have a similar solution!

To successfully merge Canva designs, you’ll have to view ALL of your pages by clicking ‘Grid View’ from the lower righthand side of your project screen.

Next, click and drag your mouse over all the pages/designs you want to add to a different project. Click Ctrl+C (PC) or Cmd+C (Mac) to copy your highlighted design.

Head on over to your new project and add a blank page to wherever you want to merge your copied designs. Select that page by clicking anywhere within it and then hit Ctrl+V (PC) or Cmd+V (Mac).

Canva will automatically push all other pages down to accompany every page you just pasted within in this new project.

Related Post: 5 Easy Ways to Merge Canva Designs

While this doesn’t quite answer how to merge Canva designs, it’s still a great addition to your bank of Canva design tips!

TRICK #3: DOWNLOAD JUST ONE PAGE

What’s interesting is that we get this question the most during Q3. (From all those early Q4 preppers!)

Our readers want to design all the product mockups for Pinterest, social media, and more to fully leverage Q4 traffic and sales.

Sharing the cover image from your blog printable or digital product in a mockup converts really well. It’s something tangible to where they see and know what they’re getting instead of an assumption.

Related Post: Designing in Canva | Anatomy of a Killer Blog Printable

Once they download the cover page of their digital product (let’s say a workbook), they can:

  • Re-upload it into Canva and add it to a Pinterest pin
  • Add it to a social media/sales page image
  • Upload it to a cover mockup generator like myecovermaker.com

Either way, this is another really easy Canva design trick! Look to the left of the page you want to download to find the ‘Page Number.’

Once you find that number, click on ‘Share,’ ‘Download,’ and the ‘Select pages’ dropdown.

Deselect ‘All pages (1-XX)’ and select the page number you want to download.

TRICK #4: SELECTING AN OBJECT BEHIND ANOTHER OBJECT WITHOUT MOVING IT OUT OF THE WAY

This trick is shown in the video at the top of this post at timestamp 02:46.

This one is a game-changer for SO many people, including us! Have you ever tried to click on something, and there’s a text box or object in the way, and you end up clicking the wrong thing?

Related Post: Canva Shortcuts That Will Help You Design Faster

Yeah, you’re not alone.

It’s such a time suck and can make designing in Canva just a tad bit frustrating.

There’s a super simple trick for this, and it’s one of the many tricks we cover in our Confidently Canva course (get $20 OFF through this link!), but we’ll let you in on it here…

Use the Command key! (or Ctrl key for PC users)

Here’s what you’re going to do if another object is selected.

  • Hold down the Command (or Ctrl) key
  • Click again (WHILE holding that key)

This will select the object that’s behind the first object.


If the object you’re trying to select is way in the back, you might have to keep holding Command (or Ctrl) and clicking.

Each time you click while holding that key, it will select the next object in the back.

Did we blow your mind?

TRICK #5: MOVING OBJECTS JUST A TEENY TINY BIT

This trick is shown in the video at the top of this post at timestamp 08:16.

We get this question a lot regarding positioning text just right so that it’s perfectly lined up.

Sometimes, it’s hard to get the text boxes right when you move the text boxes around with your mouse.

But, if you click just outside of the text box, you’ll notice that there’s a little cross arrow that looks like this:

Designing in canva

When that symbol appears, click again. You’ll know it worked because you won’t be able to type in that text box anymore.

NOTE: This is only necessary when trying to move a text box. You only need to click once if you want to move a shape or other object.

Finally, use the arrow keys on your keyboard to move the object to just 1px. It’s effortless to get it lined up just right doing it this way!

You can also hold down the Shift key and use the Arrow keys if you want to move the object 10px.

This is probably one of our favorite Canva design tips because it lets us be precise with our movements!

TRICK #6: ADDING A SHADOW TO AN IMAGE

This was such a requested feature among our audience that we created actual shadow jpegs to use.

Even though they were a bit bulky and only worked on perfectly square and rectangular images, it made their product mockups POP!

Fortunately, we can leave all that behind now that Canva has finally added the ‘Shadow’ feature to their bag of Canva design tips.


And it works for all images, stock photos included!

First, you’ll add whatever image you want to use. If it’s not already cut out, you can use pixlr.com, remove.bg, or one of the many online sources for removing backgrounds.

CANVA PRO USERS: If you have Canva Pro, use their ‘Background Remover’ from the ‘Edit Image’ dropdown.

Click ‘Edit Image’ from the top left menu and select ‘Shadows.’

Canva tests out numerous layouts at any time, so you may have to scroll down a bit. Then, choose the shadow you’d like to apply.

Click on the ‘Shadow’ button again to open up more options like ‘Size,’ ‘Transparency,’ etc.

Follow this same method if you’re looking to give a cover design or printable a shadow (we recommend it!).

Related Post: Best Features for Editing Design Templates In Canva

You’ll find more really cool editing tricks to cut down your design time and make you feel like a graphic design pro!

TRICK #7: CREATE A PROJECT WITH MORE THAN 300 PAGES

We can’t even describe the level of happiness we felt when Canva finally announced its new page limit of 300 pages!

After sharing this achievement with our community, we immediately opened up this post to add to our list of Canva design tips!

Being limited to just 30 pages was a headache for both clients and us. Sheesh!

What if your project exceeds 300 pages?

First, don’t panic! Start a new project, use the copy and paste method mentioned above to copy your layout for consistency, and keep going.

Related Post: The Easy Way to Create and Sell Printable Products

As Mac users, we use ‘Preview’ to merge our pages. (Don’t worry, we’ll talk about PC users in a minute!)

Open each document in Preview. If you don’t already see the thumbnail views on the side, go to ‘View’ and select ‘Thumbnails.’

Next, drag and drop the pages you want to add from the second document into the first one.

DESIGN TIP: If you want to select multiple pages, you can do this by clicking on the first one, holding Shift, and then clicking on the second.

This will select all the pages in between, and you can drag and drop them all at once.

You can also reorder pages by dragging and dropping the thumbnails in the order you want.

For PC users, there is this nifty free online tool called ilovepdf.com.

You do NOT have to download anything to your computer; it is 100% free. Upload both of your documents and choose the ‘Merge PDF’ option.

Related Post: The Easy Way to Create an Editable Printable for Your Readers

SIDE NOTE: We often use ilovepdf for turning uneditable PDFs from courses into Word documents so that we can type right in the document.

There are so many simple Canva design tips & tricks!

Wondering how to resize in Canva? We wanted to add it here, but it deserved its own post since we cover 3 quick and easy ways to resize in Canva.

We love figuring out these little Canva design tips and hacks. There are so many more that we could literally spend all day doing this!

Instead, we created our COMPLETE Canva course, Confidently Canva! It’s an in-depth course that teaches you ALL the Canva design tips and tricks in easy-to-follow video lessons.

Plus, you’ll learn how to design social media graphics and printables. Enroll in Confidently Canva NOW to get $20 OFF!

Canva is always adding incredible features to help its users design faster. Seriously, we can barely keep up with all of the updates!

What features would you love to see in Canva? Let us know in the comments below!

RESOURCES MENTIONED IN THIS POST:

  • How to Brand Your Blog + Achieve Brand Consistency
  • Designing in Canva | Anatomy of a Killer Blog Printable
  • Canva Shortcuts That Will Help You Design Faster
  • Best Features for Editing Design Templates In Canva
  • The Easy Way to Create and Sell Printable Products
  • 3 Quick and Easy Ways to Resize in Canva

Don’t forget to download our Canva Tricks Cheatsheet now! It’s all our best Canva design tips for easy reference. Just think of all the time you’ll save with these quick keyboard shortcuts!

GET THE CANVA TRICKS CHEATSHEET!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that’ll cut your design time to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

These game-changing Canva design tips help you create amazing graphics in Canva FAST! Boost your productivity and cut your Canva design time in half!

Filed Under: Design Tutorials

Find out exactly why it's SO important that you create and upload multiple pins for your blog posts and landing pages so you can drive more traffic and generate more money online! You'll get pin tips, design tips, and more!

Multiple Pins: A Guide To Creating and Uploading Pinterest Content For Traffic

April 7, 2020 by Simplifying DIY Design 1 Comment

Last updated on October 14th, 2021

Let’s talk about the benefit of making multiple pins that will drive traffic to your blog posts, products, lead magnets, and more.

Pins are such a great way to get a quick win and so easy to accomplish! We will also talk about different things we can drive traffic to, the tech aspects of uploading a pin to Pinterest, and recommendations on branding and Pinterest.

I learned pretty quickly that Pinterest was the quickest way to get traffic to my blog.

It didn’t stop there though, I thought “If I can make a pin for a post, I can make a pin for anything!”

Then the recommendation to make multiple pins came out and it was like a light bulb. We all know Pinterest likes new content and it was so overwhelming to think that the only way I’d succeed with Pinterest is to be pumping out new posts every day.

That was not going to happen with my business model or the time that I had to work on my blog while being a stay-at-home parent to two kiddos.

Want to save this post? Pin it for later!!

Find out exactly why it's SO important that you create and upload multiple pins for your blog posts and landing pages so you can drive more traffic and generate more money online!

When I learned that Pinterest still counts new DESIGNS as new content I literally did a happy dance. Win-win! I could make pretty designs and get more traffic and make Pinterest happy all at once.

Well, I LIKE to design and I still found it time-consuming to be constantly trying to make new pins, which is when the Mega Pin Creators Ultimate Bundle came to be (yes, I use my own Canva pin templates ALL THE TIME).

But more than that, I learned that I needed to be really strategic about the things I was sending traffic to.

Did my post do a good job of getting people in my funnel?

Did my pin have a high ROI (in other words, did I see a return on investment– did I make a sale or land a new lead?)

Before we get into the nitty-gritty, let’s dive into the basics.

Why Make Multiple Pins?

Well, as I mentioned, it’s an easy way to create “new” content on Pinterest without actually having to create a new blog post. I’m not saying stop creating blog posts, but some seasons of blogging (like during a launch or creating a digital product) can become overwhelming if you’re trying to do all the things.

That being said, there are some other reasons why you may want to create multiple pins for not only your blog posts but your landing pages as well:

  • You never know what might grab someone, switching up the design and rewording the title just a bit could be the difference between a failed pin and a viral one
  • It’s a great way to revive a old post especially if you’ve recently updated it
  • It increases the number of times your content is on Pinterest which means more eyes and more potential for clicks (aka: traffic!)

How do you upload multiple pins to Pinterest?

There are a few different options here so I’ll break each one down:

Uploading Directly to Pinterest

You don’t always have to put the pins you create in your blog post, you can upload them directly to Pinterest.

I mainly upload directly to Pinterest when I’m uploading pins I’ve created for my opt-ins and products but it’s an option for those that don’t want to load too many images in their post for site speed considerations.

I like to get creative and go off-brand with the pins I upload right to Pinterest. I experiment with different colors, fonts, titles and styles. You never know what’s going to take off so it’s a great way to test different things.

Pro-Tip: Create a spreadsheet to analyze the pins that do well for you! Do you notice a common word in your title? Do you notice the color palette is more bright, warm, or anything else that’s similar between your well-performing pins? Do more of what works!

To upload directly to Pinterest, you’ll click on “Create” and choose “Create a pin”

how to upload a pin directly to pinterest

Then you’ll upload your image, title, and all the information as directed by Pinterest in the appropriate spot:

Uploading a pin to pinterest

Uploading to Your Blog Post

I choose to upload my other pin options to the bottom of my post. I usually don’t go beyond 3 in the actual post but I’ll add the new images to the bottom and include a CTA (call to action) and ask people to save the article by pinning it.

I find the best way to get people to pin is by:

  • Making the pin visible- if there’s no visible image in your post then people will not think to pin it
  • Asking them! The best way to get people to take ANY action is by asking!

Once I get to the point of 3 or more pins I’ll start “hiding them”.

To upload your pin directly to your blog post, simply add a new block, and choose image. From there, you can upload directly or add it from your media library.

uploading an image to your blog post in WordPress

Hiding Your Pin in Your Blog Post

People tend to choose this option for a couple of reasons:

  1. They want a pinnable image that can be shared but it’s a landing page or sales page so the pin image wouldn’t make sense on the actual page
  2. They don’t want to clutter up their post with tons of pins

Instead of pinning directly to Pinterest, where it will go off into the Pinterest universe, this option allows people to continually pin it from your actual post.

When they click on your share button, the image will come up as an option but they won’t see it in your post. I do not recommend doing this to ALL your pins because, as I said earlier, it’s easier for people to remember to pin when they see an image to pin!

Find out what visual elements, graphic designs, and images go into successfully promoting a digital product! If you're looking for a cheatsheet of product launch graphics this article is it!!

If you need more help with learning how to hide your pin, check out this helpful article I found from Tracie Fobes!

The other option for hiding your pin is by using plugins such as Grow by MediaVine or Social Pug.

Let’s talk about all the different things you can pin!

I created a list of the different types of pins you could create for your blog!

  • Blog posts
  • Resource pages (sometimes called recommendation pages where you put links to affiliate resources or related posts)
  • Shop pages (Etsy, Shopify, etc)
  • Individual product pages (sales pages, or product pages on Etsy or Shopify)
  • Opt-in pages (this is how people scale their funnels.. opt-in page –> tripwire –> email value sequence –> email sales funnel)
  • Sales pages
  • Affiliate products (yes, you can create pins for your affiliate products (most affiliate programs allow this) and then add your affiliate link to the pin on Pinterest as long as you follow FTC guidelines and include the fact that it’s an affiliate link in the description)
  • Facebook groups
  • Facebook posts or videos (especially if you’re running ads that get shown to people who have seen your videos)
  • Case study articles
  • Pre-launch content such as a sign-up for a webinar, challenge, or masterclass

Designing a pin inside of Canva in three easy steps!

It’s SO easy to use a platform like Canva to design your pins, it can take just MINUTES! If you haven’t signed up for Canva yet, get started by clicking here!

Step one: set your dimensions for your pin design.

I like to use 1000×1500. This is a 2:3 ratio that Pinterest prefers but the overall image is larger in size so when it’s uploaded to the Pinterest platform it’s less likely to suffer in image quality when compressed by Pinterest.

Step two: Next you’ll add an image related to your post topic. You can search tons of images right inside of Canva!

Step three: Next, click on “Elements” and choose shapes and other elements as the base for your title text!

Step four: Add your headline text! Make sure it inspires people to click to your post by piquing curiosity, promising a transformation, or using hot words like “easy” or “free” — think of things that YOU click on. For example, I’m much more likely to click on:

“The Most Amazing Cheeseburger Casserole” or “The Easiest Cheeseburger Casserole Your Whole Family Will Love”

Vs.

“How to Make a Cheeseburger Casserole”

Don’t forget to add your logo or blog URL at the bottom of your pin. There are lots of things you can do to help your pin stand out– get creative!

If you’d like a jumping-off point when it comes to pin design, check out my templates! The Mega Pin Creator Bundle is a bundle of 60 Pinterest templates. My DiyDesign Creators Vault is a membership program that gives you brand new designs every single month to help you stay ahead of your content creation! You can also try out some of my free designs inside my Design Library!

Let’s wrap up with a list of my best pin tips!

  • Make multiple pins per post. Not just to your blog posts but also multiple pins for your landing pages, opt-in offers, sales pages, Etsy shops, Shopify stores, Facebook groups.. whatever you want to drive traffic to– put it on Pinterest.. a lot and repeatedly over time.
  • You can add multiple pins to your posts a few different ways. You can add them to your blog post (sometimes I put them at the bottom of my post) you can use a plugin that allows you to hide the image, you can use code to hide the image, or you can upload the pin directly to Pinterest. I like them at the bottom of my post (at least 1-2) because when people SEE the image, it’s triggered in their mind to pin it– and it also helps to specifically ask them to do so. I NEVER think to pin something on a blog posts I’m reading if I don’t see a pin graphic.
  • Mix up titles. Your WordPress headlines and the headline on your pin do not need to match. You still need to deliver on what the pin says so make sure it’s relevant. That being said, play the game of “how many times can I say the same thing” because honestly, you don’t know what’s going to take off on Pinterest or catch the attention of your target pin users. (another reason for having some extra pins at the bottom of your post)
  • Images matter, the photos you pick matter because Pinterest has image recognition and will categorize your pin based on the photo. So if it’s irrelevant your pin might be improperly categorized and not shown to the right people.
  • Keywords matter. Not just ON your pin graphics but the descriptions, headlines, boards, and even your profile page.
  • Experiment— you will never find what works and be able to do more of that thing unless your constantly testing and tweaking. Do a lot of different styles, mix up titles, colors, fonts, layouts– see what works and then do more.
  • Photos should be bright, clear, and have warm color accents (red, orange, yellow). Try to find close up images and avoid faces.
  • Don’t get hung up on replicating. Sometimes a pin takes off and you can try to design other pins exactly the same way and you can’t replicate the success. This happens and it’s ok, sometimes it’s really hard to pinpoint the thing that causes something to take off.
  • It’s ok to go off-brand on Pinterest and it’s ok to go off-brand for seasonal content. I like to create at least one really branded pin for my “best of” board and for the post itself.. the other pins I just experiment with.
  • New content doesn’t always mean a new post. When I don’t have time to write a new post, I make a new pin instead.
  • Clean, simple, easy-to-read words are best. Forget the 20% text rule (this is a graphic design concept that says only 20% or less of the image should be text– this is a rule Facebook follows as well) sometimes the best pins on Pinterest are pins with almost the entire pin being a big, easy to read title. Likely due to majority of users being on mobile devices.
  • Don’t give away the farm with your pin. If it’s a list post, don’t put every single product on the pin- I wouldn’t need to click through to find out what’s on the list! Don’t give away the content of your post by the images you choose. Try to find something that makes people curious without being too clickbaity or irrelevant for the sake of clicks.
  • Speaking of clickbaity– it’s kind of “ok” when it comes to Pinterest. NEVER be clickbaity to the point of your pin title not even being somewhat related to the post, but it’s definitely worth writing titles that create curiosity and spark emotions.
  • Always solve a problem with your pin/post and try to word your title so that it includes a transformation or promise.
  • Google Analytics is your friend. You’ll be able to find out what pin is sending traffic and keep it going. You’ll also be able to look back and see which pins did great last year– re-pin them and design more for the particular post.
  • Pin creation doesn’t have to be hard— templates are a great jumping-off point 😉

If you’d like to check out my Mega Pin Creators Bundle which is a bundle of 60 pin designs, click here! If you’re constantly making new content and new pins you may want to check out the DiyDesign Creators Vault which will give you new pins and other templates every single month. The templates in this membership are themed and designed to help you stay ahead of content trends so that you can create the right content before people are searching for it!

New to templates and want to try them out? Sign up for my free design library where you’ll get templates for pins, video pins, worksheets, ebooks and more! Just click the button below for access!

CLICK HERE TO GET ACCESS TO THE FREE DESIGN LIBRARY

 

Filed Under: Design Tutorials, Growth Strategy

Find out exactly what graphics you need to create when you launch your first digital product in order to have a successful launch. The graphics matter and when you are ready to launch your first project, you want to make sure you nail every detail. These are the graphics I created for my 5-figure first-ever launch on a 6 month old blog! #digitalproduct #launch #e-product #blogging #templates

Digital Product Launch Graphics You Need to Create

January 21, 2020 by Simplifying DIY Design Leave a Comment

Last updated on March 10th, 2023

Visuals draw our eye in before anything else, including text. Make sure you’re designing these must-have product launch graphics for your first or next promotion, so you’re not missing out on easy sales!

Over the years, we’ve helped bloggers design and launch hundreds of digital products.

We’ve designed and launched dozens of our OWN digital products with full-blown launches, flash sales, baby seed launches… every launch you can think of, we’ve probably done it.

We’ve tested, tweaked, and learned so much about marketing. We’ve taken all of that knowledge and combined it with our graphic design background to create a complete product creation system.

Ready to launch your digital product? Get our FREE Product Creators QuickStart Kit today! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

GET YOUR QUICKSTART KIT NOW!

Within that system, we teach about everything there is to know to create, design, and launch a digital product.

One of the many factors to a successful launch or promotion is having great product launch graphics and visuals.

The thing is, you can have the best product in the world. But if your graphics don’t accurately convey that to your audience, you’ll lose out on sales.

REMEMBER THIS POST LATER! PIN IT TO YOUR FAVORITE PINTEREST BOARD! ⬇ 

These are the 4 must-have product launch graphics you need to create whether it's your first or next digital product launch so you don't miss out on sales!

We’re a very visual society and will look at an image or graphic before reading a post or sales page. If those graphics don’t draw your reader in, the chances of them reading about your awesome product drop dramatically.

That’s why we’ve dedicated an entire blog post to the different types of product launch graphics you need to create, no matter the type of launch.

And just to set the record straight, we design ALL of our product launch graphics in Canva. Mockups, GIFs, Instagram Stories, posts – Canva does it all!

Try Canva Pro FREE for 30 days and see why it’s the ONLY design program and stock image membership we use in our six-figure business. Check out all of the Canva Pro benefits so you can see for yourself why we’re a bit obsessed!

#1: Product Mockup or Preview Image

If there’s only one graphic you need to design for your product launch, this is it!

A mockup shows people what you’ve created but in a 3D form. We go much more in-depth on the different types of mockups in this article here.

Related Post: 4 Ways to Design Holiday Product Mockups that Convert

Mockups are important because they can give people a better sense of what your digital product is.

Even if it’s a course, having it set on a laptop or computer screen makes a huge difference. We like to include other factors of our products by adding either a workbook or single-page images to show the true value of our products.

Here’s an example of our Complete Blogger Template Toolkit mockup image.

Because there are over 450 Canva and PicMonkey templates, it’s impossible to show them all.

We decided to showcase the cover image we use on Teachable, an example of what the course looks like from inside, and the bonus workbooks so you have a better understanding of how comprehensive this product is.

Now, if your product is much smaller, that’s okay too! Visually represent your product however you can, even if it’s something as simple as a workbook.

Make sure to always present the fact that it’s digital as a positive thing. There are no shipping costs which means it’s instant access!

#2: Promotional Graphics

Before you determine exactly what promotional graphics you’ll need, you’ll first need a launch plan.

Remember when we said we’d done all types of launches? This is what we mean.

You need to ask yourself how in-depth you want to go with your product launch. Is it a pre-sale, baby seed launch (where you only put it out to your email list for beta testers), or are you going all out and selling it to the world?

How about pre-launch? Will you offer some sort of free training, webinar, or other list-building technique prior to the launch? If so, you’ll need promotional graphics for that, too.

These are the 4 must-have product launch graphics you need to create whether it's your first or next digital product launch so you don't miss out on sales!

This is one of the many reasons we created a complete product creation system because if you’re like us, you may be feeling a pinch of overwhelm!

Here are some promotional graphics you may need to consider:

  • Free training or webinar promotion
  • Launch bonuses promotion (if offering bonuses to buyers)
  • Early bird or time-sensitive offers
  • Facebook images/ads for both the freebie and product
  • Pinterest images/ads for both the freebie and product

Keep in mind that if you have affiliates, you’ll want to give them access to some or all of these graphics for their own promotions leading up to and during your launch.

We have a Google folder dedicated to our affiliates, filled with promotional graphics, affiliate spreadsheet, success guide, and more.

Side note: The Product Creators Ultimate Toolbox contains done-for-you templates for every one of these designs PLUS the affiliate center templates, sales page copy, sales launch copy, and so much more. It’s an entire product design and launch plan that’s been “templatized,” so you can customize it to every product you create!

#3: Free training or webinar

We resisted this HEAVILY at first because we were afraid to put ourselves out there. But we knew we had to step out of our comfort zones when launching. If we didn’t, we’d only be hurting ourselves in achieving our WHY (why we started Simplifying DIY Design in the first place).

Pre-launch is so important and, in some cases, can make or break your whole launch.

When we were ready for our first launch, we came up with a challenge that incorporated video training called the 3-Day Design Your Blog Growth Challenge.

As you have probably heard us say a million times, success only comes with implementation.

Since we were selling Canva templates, we wanted people to use them so they could discover the true awesomeness that done-for-you blogging templates provide. We knew once people got a little sample, they would see the benefits for themselves.

They would discover how much of a time-saver they could be and see the difference between their current graphics and the ones they could create using our templates.

It paid off because the response we got was seriously mind-blowing.

Not only were people signing up left and right (seriously, we grew our list by 339 new subscribers over 4 days) without the use of any ads!

These are the 4 must-have product launch graphics you need to create whether it's your first or next digital product launch so you don't miss out on sales!

People continued signing up all week! Even though unsubscribe rates are a bit higher during a product launch (that’s totally normal), we still ended the launch week with over 400+ subscribers we didn’t have prior.

Graphics for your free training or webinar include:

  • Training/webinar slide decks
  • Actionable items to pair with the training (workbooks, worksheets, checklists, etc.)
  • Promo images (mentioned in #2)

We then recorded our training by downloading the slide decks as a PDF and using a screen recording program called Loom to record, edit, and download our video in HD.

#4: Videos

Videos are a big part of the visual world that is social media today. During a product launch or even a flash sale promotion, there are usually a few different ways we use video.

  • Facebook lives (promoted with a graphic)
  • Promotional videos of our product 
  • Convert product-centered blog posts into videos using Animoto or Lumen5
  • GIF highlighting different aspects of your product

This is in addition, of course, to any video training or sales page videos.

Related Post: How to Make a Flipbook or GIF Using Canva

We’re personally not a fan of being in front of the camera. However, when we started Simplifying DIY Design (not our first blog, we promised ourselves we’d do whatever it took to make this business successful.

Even if it was scary. Even if we didn’t want to do it. Even if we were going to lose sleep over it.

Since then, we’ve never looked back!

Your product launch graphics matter.

We promised to always be upfront with our readers, no matter how difficult. And in all honesty, we got very little sleep during the few weeks we were working on the launch of the Product Creators Ultimate Toolbox.

“What if we did all this work and no one bought it? What if we cut back client work and decreased our income, and it didn’t pay off? What if we put it out there, people bought it, and it didn’t help?”

These were the things that kept us up. These were the things that made us want to give up.

But we kept pushing. Because if it was easy, then we weren’t pushing hard enough, right?

We promise you, it was so completely worth it. Every single second was worth it.

But the product launch graphics matter. We didn’t have all of the above prepared before our first launch. We didn’t even think of half of the graphics we listed above!

Our readers asked for preview images, affiliates asked for promotional graphics, and potential buyers asked for videos. Every launch, we learn something new and make sure to document what worked and what didn’t so we can tweak it for next time.

Because it’s extremely time-consuming and almost overwhelming at times, we made sure to have templates for every single design we needed to do so that we could save time.

And that’s how The Product Creators Ultimate Toolbox was born. We documented every aspect of our launches over the years and created a templatized system so each new launch was faster and easier.

That’s what makes this particular product so unique because it’s the exact launch process we use in our own six-figure business.

We share our own launch emails, market research, audience surveys, product templates, and MORE. It’s truly the only product creation tool you’ll need!

RESOURCES MENTIONED IN THIS POST:

  • Easy 4-Step Framework For Creating and Launching A Successful Digital Product (free masterclass training!)
  • 4 Ways to Design Holiday Product Mockups that Convert
  • The Product Creators Ultimate Toolbox
  • How to Make a Flipbook or GIF Using Canva
  • FREE 3-Day Design Your Blog Growth Challenge

Don’t forget our FREE Product Creators Quickstart Kit! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

GET YOUR QUICKSTART KIT NOW!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that cut your design time to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Launching a digital product take a lot of moving parts and one of the most important is the graphics and visual aspect of the launch! Find out what graphics you must create to have a successful launch and make money blogging fast! #blogging #launch #digitalproduct #graphicsforlaunch #promographics #bloggraphics #launchgraphics

Filed Under: Growth Strategy, Product Creation

If you're planning your next digital product design then you need to read this! This is a step by step process for establishing your product brand and designing your digital product beautifully!

The Easy Way To Plan Your Digital Product Design

January 9, 2020 by Simplifying DIY Design 2 Comments

Last updated on April 13th, 2023

Learn exactly how to plan your next product design the easy way! We will go over branding, inspiration, and the exact design process I use when designing a digital product!

The content in this article is an overview of the step-by-step process detailed in our FREE Product Design Planner. Get your copy now and follow along with us!

GET THE FREE PRODUCT DESIGN PLANNER

We’re a little obsessed with mapping out a digital product because we love anything related to organization and planning.

We document every stage of our product creation journey to see what worked, what didn’t, what could be done better/faster, etc.

Then when it comes time to plan a new digital product, we have your own roadmap to get it done consistently and (almost) effortlessly every single time.

And because we’ve essentially created SOPs along the way, it was a game-changer when we decided to expand our team, too.

REMEMBER THIS POST LATER! PIN IT TO YOUR FAVORITE PINTEREST BOARD! ⬇

Learn how to plan your next (or first) digital product design! This is my step by step process for branding and designing digital products that you can start implementing for your blog right away!!

Since this is something we’ve perfected with our own business, we get asked a LOT about where to start when making digital products (including lead magnets, printables, etc.) for your blog.

We wanted to break down the digital product design process and actually step it out in an actionable way that you can use each and every time you design your digital product.

Determining your products brand

Most of the time, you’ll be sticking with your own branding that you’ve already established for your blog.

But if your digital product is seasonal, it’s common to go off-brand with your brand’s holiday color palette.

We did this for all our holiday products by creating a holiday-specific color palette that blends perfectly with our brand personality. (That’ll make more sense in the article above)

In any case, you’ll want to make sure you’ve got a good sense of both the verbal and visual brand for your digital product design.

Verbal Brand

Establishing the VERBAL brand for your product means:

  • Name of the product
  • Slogan or tagline
  • Story of why creating it was important to you
  • Tone of voice
  • Style of language

Visual Brand

Establishing a VISUAL brand for your product means:

  • Product logo
  • Fonts
  • Color palette
  • Imagery and other graphics
  • Campaigns (marketing graphics)

You may or may not have all of these different elements depending on the size of the project you’re working on. For example, a lead magnet or tripwire product wouldn’t require its own logo, but a signature course might.

Most of the time, you’ll be using the same fonts and colors as the overall visual brand of your blog. But there may be exceptions, as stated earlier (like seasonal content), that may mean going off-brand.

The imagery used in your digital product should be minimal but complement your content. Remember that most of the time, less is more.

Especially if you intend of promoting your digital product as a printable product. You could also create a printer-friendly version if you wanted to target both audiences!

Attractive visual elements can help your product stand out and improve user experience. 

You’ll want to make sure any image or clipart you use in your product can be used in products to sell (unless you’re creating a freebie). Commercial free or extended license clipart can be found on sites like Creative Market, Design Bundles, and Envato Elements.

Inspiration Session

Once you’ve established the visual and verbal brand for your product, you’ll move on to your inspiration session.

During an inspiration session, we like to make a list of all the words associated with our product or topic that we’re working on.

This is also where we’ll get keywords to use throughout our sales page, pin descriptions, etc., to help Google rank and show our product to more of the right people.

KEYWORDS TIP: We love using Pinterest and the Keywords Everywhere Google Chrome extension to search for keywords.

You can also search for other things like “family fun design ideas” or “family fun logo ideas.” With each of these searches, make a note of the design, colors, fonts, and anything else you like AND don’t like about what you see.

Also, be sure to make a note about WHY you do or don’t like it. This will give you a great starting point.

Side note: Never EVER copy a design or a product! This is to give you an idea of what styles you like and to give you a jumping-off point when it comes to your project design.

Start the Design Process for your digital product

Now that you have all the visual elements picked out for your brand, you’ll move on to the actual design process.

Don’t forget to download our FREE Product Design Planner to follow along and establish your verbal and visual brand, things you need to consider, different design elements, and more!

Get the free digital product design planner and plan out your next digital product design the easy way!!

Outline Your Content

Once we’ve established our branding, we start outlining and writing our written content so that everything can be proofread and finalized.

This is MUCH easier than trying to re-align your layout when adding a word or sentence you’ve forgotten and finding out that everything has shifted unexpectedly.

We use and LOVE Grammarly because not only does it check our grammar, spelling, and punctuation, but it also re-writes full sentences for better clarity.

Plan Your Layout

We always start with a piece of paper and a pencil. We create a map and sketch our ideas for the actual layout of the product. This is much easier to visualize once we’re staring at the screen (or our product template) so we can see how everything will fit and flow.

If paper is a tad too small for you, try sketching your layout on cardboard.

Better yet, a window or glass door with Expo markers works great, too. Not to mention it’s really fun, and you’ll instantly feel like a mathematician or scientist! #askushowweknow

Here are some tips for sketching your layout:

  • Group information using design
  • Keep basic design foundations in mind
  • Make notes and boxes where visual elements will go
  • Use a pencil for this process
  • Keep it simple, and don’t overthink it!

We still sketch our layout when using a design template, but looking at the template first REALLY helps! That way, we can determine on the paper what content we need to include.

Then, we’ll use the template as a jumping-off point of where things will go.

We’ll decide if we need to add any visual elements, color blocks, or sections to the original template to complete the layout in the way that best fits our content.

Finally, Start Designing Your Product!

It’s time to finally move your design from paper to the computer screen! You’ll need to decide on your design platform of choice. We highly recommend:

  • Canva (free or paid versions)
  • Adobe InDesign

As we mentioned earlier, the Product Creators Ultimate Toolbox has done-for-you designs for not only products but for promotion campaigns as well.

RESOURCES MENTIONED IN THIS POST:

  • How to: Brand Holiday Color Palette
  • Creative Market
  • Keywords Everywhere
  • Grammarly

The content in this article is an overview of the step-by-step process detailed in our FREE Product Design Planner. Get your copy now and follow along with us!

GET THE FREE PRODUCT DESIGN PLANNER!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that cut your design time to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Filed Under: Design Tutorials, Page Design, Product Creation

Digital products are great for passive income but the right tools are essential for creating and selling digital products in a way that makes money and provides an amazing customer experience!!

How to Easily Sell Canva Templates | Make Money Blogging

January 2, 2020 by Simplifying DIY Design 3 Comments

Last updated on June 2nd, 2023

Learning to sell Canva templates is a great way to make more money with your blog. They’re simple to deliver, have almost zero maintenance, and can be sold over and over again, making them a great source of passive income!

Before we can sell Canva templates, we need to make sure we’re in the right mind frame.

Digital products, specifically templates, are a hot commodity for bloggers, both selling and buying. We’re all just trying to grow our blog in what feels like such small pockets of time.

Why start from scratch on every aspect of our blog when we can buy a template that’ll save time and money?

The thing is, smart investments will actually make you money.

Ready to design a workbook AND launch it? Get our FREE Product Creators QuickStart Kit! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

GRAB THE FREE QUICKSTART KIT!

If we buy a sales page template, we can save ourselves a few hours in design time. We then take those saved hours and put them back into the business by making another Canva template to add to the shop

That one investment cost, let’s say, $100. And let’s say we’re selling our Canva template for $17, which can be sold over and over again

We would have to sell our $17 template 6 times to recoup our costs.

REMEMBER THIS POST LATER! PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Want to create digital products? Sell Canva templates! It's great for passive income and has almost zero maintenance, making them perfect for busy bloggers!

You can sell Canva templates while you’re working, yes. But you’ll also sell Canva templates while you’re sleeping, traveling, and making memories with your families.

And by doing so, you’re also helping others achieve their very own milestones, whether your Canva templates are designed to help homeschooling moms, a local food truck, or a Pinterest manager halfway across the world.

When you truly understand the value of what you provide, your blog-turn business will grow like wildfire.

And to help with that, you need the right tools. This will save you time with tech and customer service issues and is also really important for user experience.


It can greatly affect your customer return rate if your customers are frustrated during the checkout or even with their post-purchase experience.

Don’t worry; most are minimal investments without a steep learning curve, so you can start selling Canva templates (and making money) fast!

But before we get started, there’s one thing we want to make abundantly clear. If you sell Canva templates, you need to abide by Canva’s Content License Agreement.

There are some major LEGAL dos and don’ts regarding Canva templates. Don’t break their agreement just trying to make money with your blog!

It would behoove you to READ THIS ARTICLE FIRST before you start creating and selling your Canva templates.

EMAIL SERVICE PROVIDER

Your email list is just as important as your email service provider. The reason being, is that your list is who you’ll be selling Canva templates to!

Even more than that, they’ll help you actually create your product idea and content for your sales page and fuel consistent sales.

Using your email service provider, you will:

  • Set up an email list
  • Build and nurture through emails
  • Get to know them and how you can help them
  • Survey them and use their answers to develop your product idea and content
  • Sell (or “launch”) the product to them via email broadcasts
  • Automate future sales with automated email sequences

All of this happens within your email service provider, so you’ll need a good one with excellent deliverability and features that grow WITH your business.

We LOVE ConvertKit because it is easy to use and helps us segment our subscribers based on actions and purchases. We also set up visual automations and funnels so only the right content is sent at the right time to the right readers.

ConvertKit has grown with us as we went from 1 subscriber to over 20k. And now you can get started with ConvertKit absolutely FREE!

Remember, your email service provider will be one of the BEST and most important investments you’ll make for your business.

DESIGN PLATFORM

Marketing messages from people teaching certain platforms might make you think you need fancy programs if you want to make any sales. And if you truly want to learn them, great!

If you’re comfortable with Photoshop and know your Photoshop templates will impact your audience, then use it! Or, if you’d like to create other digital products aside from templates, that’s awesome, too.

Related Post: 12 Digital Products That Are Selling Like Hotcakes

But remember, a fancy platform is NOT required to make money or impact with your templates. All of our design templates are created using Canva, and we make six figures annually.

With that said, it’s so incredibly simple to make and sell Canva templates. Once you’ve finished your design, select ‘Share’ from the top right menu and click ‘Template link.’

Want to create digital products? Sell Canva templates! It's great for passive income and has almost zero maintenance, making them perfect for busy bloggers!

That’s the link you’ll use to share your Canva template with your customers, which we’ll chat about more in just a moment.

We’ve designed everything from 80+ page workbooks, planners, course slide deck presentations, and so much more using Canva.

The best part? Canva is totally FREE.


You can upgrade to Canva Pro (which you can try free for 30 days), and is truly worth its weight in gold, but isn’t required to actually get your templates designed.

If you know you want to sell Canva templates but are new to the platform, check out our FREE Canva 2.0 QuickStart!

LANDING PAGE BUILDER

Landing pages or sales pages are an absolute must if you want to sell Canva templates.

The capability of creating a professional and high-converting sales page, opt-in page (or any page in your funnel) is MUCH higher than if you were to create a general page on your blog.

A professionally built sales page helps establish trust and authority and lets potential buyers know their transaction is secure, which plays a huge role in continuing through your epic sales funnel!

Related Post: Ultimate Guide to Designing a Funnel That Converts

While your content and visual elements play a role in creating a sales page that converts, having the tools to present a professional page is also important.

We use LeadPages for ALL of our pages – sales, opt-in, confirmation, etc. We then integrate our sales pages with Teachable, where all our products are available for purchase.

This allows us to do much more with tripwire pages, countdown timers, etc., than with the Teachable platform alone.

You can try LeadPages risk-free with a 14-day trial! But if your budget is slim (remember our talk about investments!), Elementor is a great option if you use WordPress.

Elementor is a free drag-and-drop WordPress plugin page builder. Their very low-cost paid option gives you access to features like forms and countdown timers. But the free version is all that’s necessary to set up a professional landing page.

Whether you’re using LeadPages or Elementor as your sales page builder and want to save a ton of design time, check out our Confident Funnels.

It’s our complete funnel system with done-for-you landing page templates in three different designs!

SELLING PLATFORM

Your selling platform will vary depending on the digital product you’re selling.

If you’d like to sell Canva templates specifically, we highly recommend Shopify or Payhip (totally free!). You can also use Etsy or Creative Market, as they’re quite popular for templates.

Related Post: The Easy Way to Create and Sell Printable Products

Either option works wonderfully, but if you’re looking to have a full shop of products, Shopify is definitely the way to go. It’s very easy to use and looks professional, building that trust with your audience!

We are LOVING these Shopify theme templates for Easy Website Themes. Because they’re crafted by an official Shopify developer, they’re designed for top-notch site speed as well as looks. Use code SIMPLIFY20 for 20% off your order!

Now, one thing to note about selling Canva templates is that you need a vessel to deliver the template links after purchase.


We prefer Teachable because we include other things in our products besides Canva templates, such as video tutorials. Teachable offers a free plan where you can do things like:

  • Duplicate your products instantly
  • Offer free products, like lead magnets
  • Redirect your Thank You page to a tripwire or upsell page
  • Add tracking codes and other information to specific pages
  • Integrate with LeadPages, ThriveCart, ConvertKit, PayPal, and Stripe

Integration is so important, especially with your email service provider, so you can tag new purchasers and send post-purchase email sequences!

But if you want to only sell Canva templates, delivering your links via PDF is a great alternative (which can also be made using Canva!).

Just add a ‘Button’ element and some text to your design. Then, add your hyperlink to both the text and button. That’s it!

Want to create digital products? Sell Canva templates! It's great for passive income and has almost zero maintenance, making them perfect for busy bloggers!

Both Shopify and Payhip are perfect for this as it integrates with both PayPal and Stripe, ensuring your customer’s payment is processed securely.

Give Shopify a free test run with a 14-day risk-free trial, or get started with Payhip totally free!

They both deliver the digital product to your customer AND deposit the money straight into your account.

Everything is completely automated, so you can make money from your Canva templates around the clock.

Another added benefit to using Shopify or Payhip (among a very long list) is its ability to integrate with ConvertKit so you can tag and add your customers to the right post-purchase email sequences.


Learning to sell Canva templates is such a great way to boost your passive income and grow your blog, no matter your starting budget.

Related Post: 3 Myths Bloggers Think About When Selling Digital Products

When we first started Simplifying DIY Design, our budget was less than $100/mo, so we used ConvertKit and Elementor. That’s it!

But, we created the right Canva templates for our audience and nurtured them using email every step of the way.

We’re now a six-figure company with multiple employees and an email list of over 20,000 bloggers, all by learning how to sell Canva templates (legally, of course!). And we know you can, too!

RESOURCES MENTIONED IN THIS POST:

  • FREE Canva 2.0 QuickStart
  • ConvertKit
  • LeadPages
  • Shopify
  • Payhip
  • Elementor

Don’t forget to grab our FREE Product Creators QuickStart Kit! You’ll get a checklist, cheatsheet, and Canva design template to help you nail your launch!

CLICK HERE TO GRAB THE FREE KIT!

TRY CANVA PRO FREE FOR 30 DAYS

Start your FREE Canva Pro trial today and unlock ALL of their incredible time-saving features that cut your design time to just minutes.

To be honest? It’s the best $12.99/mo OR $119/yr we spend on our business because that time we save with every design is put back into making MORE money in our business!

WANT TO SAVE THIS FOR LATER? PIN IT TO YOUR FAVORITE PINTEREST BOARD!⬇

Filed Under: Design Tutorials, Growth Strategy, Product Creation

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