If you’ve ever spent any time on my site, you know that I love design.
I love being creative and designing things like social media images, worksheets, and digital products. It’s my JAM and I’m not ashamed.
But guys, I have two kids under 3. One with a speech delay and sensory issues who receives multiple services several times a week. The other is a major mommas girl who wants me to cuddle her non-stop. When I say I’m short on time, I mean it.
I have to be as efficient as possible in the short blocks of time I have to sit down and work. I have to stay up late sometimes and drink more coffee than I probably should. (And no, I don’t get up early, my biological clock doesn’t work that way 😝).
I have to make sure I make naptime count. I have to utilize every ounce of time after they go to bed, even if that means ditching my very understanding husband and hiding out in the basement for peace and quiet.
But even though I can design things a bit faster than others, I still use templates. Templates are 100% the reason I was able to grow my blog so quickly in just 6 months. I’m all about efficiency and time-saving. But there’re other benefits to using design templates.
No more blank page paralysis
When you have a place to jump off from, you’re not staring at a blank screen. For most that can make all the difference because when they look at the screen, they don’t know where to begin. They can’t picture the layout and how to make it happen. So having some of it started for you makes a huge difference.
As for me, I’m more likely to get blank-page-paralysis when it comes to staring at the “new post” screen in WordPress when I’m supposed to be writing a blog post, but hey- we all have our thing right?
Time-saving (and money saving)
Experienced graphic designer or NOT.. templates are a time saver! I can pump out pins like no one’s business but when I use a template it goes even faster. Why? You’re cutting out about 80% of the design process. Once you have the template branded, all you have to do is switch out the pictures and the words and you’re done.
I’ve had plenty of clients tell me how frustrating it is because it takes about an hour to design a pin. Guys! You don’t have time for that!
Not to mention the price of a template is going to be significantly less money in the long run than getting a graphic designer or even a VA to design your pins. Whether you are hiring a designer to design you some custom templates (pay once and use over and over!) or if you purchasing them as part of a bundle- it’s going to be way more cost effective.
Ability to create more = more money
Want more pageviews? Write more content, design more social media graphics, and promote your stuff more.
Want more subscribers? Design more lead magnets, design more social media graphics, and promote your stuff more.
Want more money? Get more subscribers (see the previous point), and design more products!
See the trend here? If you want more of something (especially income), you’re going to have to CREATE MORE. Consistently.
Templates give you the ability to do just that. You can create more, in way less time. Because it takes way less time, you can create even more.
To sum up, more=more. Pretty simple, right?
I get it. You became a blogger because you like to write. Who knew you’d have to be a social media manager, an email marketer, a copyrighting expert, a salesperson, a graphic designer…. in short– ALL the things.
It’s exhausting. And quite frankly, I think the process of starting and making money from blogging is often downplayed. I can’t count how many bloggers (including myself) have jumped into blogging thinking it would be a heck of a lot easier than it turned out to be.
So I get it, your not a graphic designer. But you don’t have to be. I’m giving you permission to take “graphic designer” off your blogging resume.
But this does NOT mean that your graphics don’t matter. They absolutely do. The world of online-biz is extremely visual. If your graphics aren’t jumping off the screen, grabbing your reader, and literally pulling them into your brilliant content then you won’t be noticed. Simple as that.
That’s where templates come in. You don’t have to be a designer to rock the graphic design portion of blogging.
Can easily optimize what you already have
Just by making some quick changes, you can really easily optimize what you already have. Whether you are giving your blog a little facelift and improving the design to encourage more click-through and better growth. Or if you are repurposing content you’ve already written into list building content upgrades of income-driving products. Templates can help you get there.
Want to see what I mean? Join my 3-day Design Your Blog Growth Challenge and find out for yourself.
Growing your blog through design doesn’t have to be a time suck of frustration.
You don’t have to waste that precious naptime again. You don’t have to spend an hour designing a pin or wondering how on earth you’re going to build your list or get more traffic.
Start rocking graphic design, one template at a time.